The modern marketing toolkit: Do you have the skills you need?

The modern marketing toolkit: Do you have the skills you need?

  • Broadcast: Tuesday 25 May 2021
  • Abigail Dixon
CIM's Impact of Marketing 2 report revealed the lack of time and investment made by marketers across the profession to remain at the forefront of their industry, from senior leaders having not invested into their own development to those who have chosen to specialise at the expense of general marketing skills. Are marketers neglecting strategy for specialism, especially in digital disciplines?

CIM course director and author of The Whole Marketer Abigail Dixon will discuss the need for marketers to look beyond digital at the centre of marketing’s remit, towards leadership, influence, and business growth – a strategy facilitated by technology, rather than handcuffed to it. She'll share her first-hand experience of the holistic skills we marketers of today need to develop the brands and businesses of tomorrow, detailing how upskilling only works when it's available to all marketers, no matter how senior.

She will be joined by Aviva's group brand and reputation director, Raj Kumar, to discuss this modern marketing toolkit, and how it can help you progress in marketing. James Ralph, director of business and corporate at PR firm Good Relations, will join them to offer insights from part 2 of the Impact of Marketing report, and what it tells marketers about the skills they need to prioritise right now.

Watch our special panel discussion on demand to find out more about the modern marketing toolkit.

Abigail Dixon Founder & director Labyrinth Marketing Ltd

About the Speakers

Abigail Dixon
Abigail Dixon Founder & director, Labyrinth Marketing Ltd

Abigail is an award-winning Chartered Marketer and Fellow, founder of marketing and capability consultancy Labyrinth Marketing and an ICF certified coach. She is top-selling author of The Whole Marketer, host of the eponymous podcast and an accredited CIM trainer and consultant for the Chartered Institute of Marketing. 

Abigail is also the director of CIM's brand-new training course The Whole Marketer, which explores how marketers can take control of their careers to achieve their goals and enjoy successful and fulfilling professional lives. 

Raj Kumar
Raj Kumar Group brand and reputation director, Aviva

Raj Kumar is group brand and reputation director at Aviva, and has previously worked for Nokia, Experian, and Siemens.

He is a global business leader with 20+ years in marketing, delivering results across sectors and geographies including the UK, Europe, Asia and North America. Raj believes in performance that is underpinned by building a positive, honest and inclusive culture that embraces change.
James Ralph (1)
James Ralph (1) Director, business and corporate, Good Relations

James Ralph is the director, business and corporate, for CIM's PR agency, Good Relations. An experienced PR professional across both B2B and corporate, he has previously worked for Red Consultancy and Blue Rubicon.

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