The modern marketing toolkit: Do you have the skills you need?
Webinar

The modern marketing toolkit: Do you have the skills you need?

  • Broadcast: Tuesday 25 May 2021
  • Abigail Dixon
CIM's Impact of Marketing 2 report revealed the lack of time and investment made by marketers across the profession to remain at the forefront of their industry, from senior leaders having not invested into their own development to those who have chosen to specialise at the expense of general marketing skills. Are marketers neglecting strategy for specialism, especially in digital disciplines?

CIM course director and author of The Whole Marketer Abigail Dixon will discuss the need for marketers to look beyond digital at the centre of marketing’s remit, towards leadership, influence, and business growth – a strategy facilitated by technology, rather than handcuffed to it. She'll share her first-hand experience of the holistic skills we marketers of today need to develop the brands and businesses of tomorrow, detailing how upskilling only works when it's available to all marketers, no matter how senior.

She will be joined by Aviva's group brand and reputation director, Raj Kumar, to discuss this modern marketing toolkit, and how it can help you progress in marketing. James Ralph, director of business and corporate at PR firm Good Relations, will join them to offer insights from part 2 of the Impact of Marketing report, and what it tells marketers about the skills they need to prioritise right now.

Watch our special panel discussion on demand to find out more about the modern marketing toolkit.

Abigail Dixon Founder, author & podcast host The Whole Marketer

About the Speakers

Abigail Dixon
Abigail Dixon Founder, author & podcast host, The Whole Marketer

Abigail Dixon is the founder, author and podcast host of The Whole Marketer. An award winning marketer and marketing consultant with over 20 years experience step changing the growths of brands & businesses. An accredited trainer, marketing and capability consultant, coach and mentor. She is passionate about ensuring the marketers behind the brand and businesses have successful and fulfilling careers, in our challenging yet rewarding profession. She strives to achieve this through supporting and empowering marketers with the with the inspiration, clarity and holistic skills (technical, human/soft, leadership and personal understanding) and behaviours to grow the brand and business of tomorrow. Recently awarded Campaign 40 OVER 40’s and columnist for Marketing Week.

Raj Kumar
Raj Kumar Group brand and reputation director, Aviva

Raj Kumar is group brand and reputation director at Aviva, and has previously worked for Nokia, Experian, and Siemens.

He is a global business leader with 20+ years in marketing, delivering results across sectors and geographies including the UK, Europe, Asia and North America. Raj believes in performance that is underpinned by building a positive, honest and inclusive culture that embraces change.
James Ralph (1)
James Ralph (1) Director, business and corporate, Good Relations

James Ralph is the director, business and corporate, for CIM's PR agency, Good Relations. An experienced PR professional across both B2B and corporate, he has previously worked for Red Consultancy and Blue Rubicon.

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