What you will learn
Strategic Marketing (Mandatory)
The importance of all stages within the marketing planning process to enable the achievement of strategic marketing objectives.
Mastering Metrics (Mandatory)
An understanding of key marketing metrics and measurement techniques you can use to identify and interpret insights, to support informed strategic decisions.
Driving Innovation (Elective)
How innovation and entrepreneurial marketing can help achieve competitive advantage.
Digital Strategy (Elective)
How organisations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Achieving the qualification
To achieve the full qualification, a pass in BOTH mandatory modules and ONE elective is required. Each module can be achieved as an award.
Do you qualify?
You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification. You can contact your preferred Accredited Study Centre to discuss your options, or for further information, you can download the qualification specification here.
What are the costs?
There are three cost elements* to studying this marketing qualification:
- To get started you will need to select your preferred Accredited Study Centre. Once chosen, contact the centre to discuss your tuition costs. Please note costs may vary for each centre
- Then you’ll need to become a CIM Studying Member, for which the annual cost is £60
- When studying, you’ll then need to book your assessments through CIM. The total assessment fee for this qualification is £555 (£435**).
*Figures based on successful completion at first attempt. This price does not include the fee for any resits required.
**Discount available to members who reside in countries listed as eligible for an international reduced rate.