What you will learn
Strategic Marketing (Mandatory)
The importance of all stages within the marketing planning process to enable the achievement of strategic marketing objectives.
Mastering Metrics (Mandatory)
An understanding of key marketing metrics and measurement techniques you can use to identify and interpret insights, to support informed strategic decisions.
Driving Innovation (Elective)
How innovation and entrepreneurial marketing can help achieve competitive advantage.
Digital Strategy (Elective)
How organisations can develop and implement a digital marketing strategy and build these capabilities into the overall strategic plan.
Achieving the qualification
To achieve the Diploma in Professional Marketing, a pass in BOTH mandatory modules and ONE elective is required. Each module can be achieved as an award.
Do you qualify?
You’ll need to have a minimum of two years’ experience working in the industry at an operational level or a relevant Level 4 qualification to study the Diploma in Professional Marketing.
If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification. You can contact your preferred Accredited Study Centre to discuss your options, or for further information, you can download the qualification specification here.
Reasonable adjustments policy
Reasonable adjustments enable a candidate with additional requirements to demonstrate their knowledge, skills and understanding to the levels of attainment required by the relevant CIM qualification specification. CIM ensures its Reasonable Adjustments Policy aligns to regulatory and legal requirements. The Reasonable Adjustments policy is available to learners on the MyCIM Portal once they are registered.
What are the costs?
There are three cost elements* to studying a marketing qualification at Level 6:
1. Once you've selected your preferred Accredited Study Centre, contact them to discuss your tuition fees. Note that costs may vary for each centre.
2. You'll then need to become a CIM Studying Member, for which the annual fee is £65.
3. Finally, you'll need to book your assessments through CIM when studying. The total assessment fee for this qualification is £555 (from April 2020 assessments onwards, the total fee will increase to £570). For students who reside in countries eligible for an international reduced rate, the total assessment fee for this qualification is £435 (from April 2020 assessments onwards, the total international reduced fee will increase to £450).
*Figures based on successful completion at first attempt. Additional fees will be required if resits are taken.
Want to find out more about our qualifications? Complete the below form and a member of our qualifications team will be in touch.
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