Showing 10 courses for "marketing essentials"
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The core fundamentals of marketing: concepts, models, practices and techniques.
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
How to deliver lawful and ethical marketing programs.
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
This online course provides a comprehensive overview of the marketing planning process, from situation analysis, objective setting, communications planning through to budgeting and evaluation.
How to Write a Marketing Plan
A practical guide to developing a marketing plan.
The CIM Marketing Programme
The definitive guide to marketing