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Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Manage and grow a powerful identity system that clarifies your brand’s strategy.
Principles of Great Copywriting
The fundamentals of relevant and persuasive copywriting.
B2B Marketing Principles
The core concepts and principles of B2B marketing.
The core fundamentals of marketing: concepts, models, practices and techniques.
Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Marketing Metrics Principles
Identify the key metrics to assess the efficiency and effectiveness of your marketing activities.
Product Management Principles
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
How to deliver lawful and ethical marketing programs.
Search Engine Marketing (SEM) Principles
How to plan SEO and PPC campaigns.
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
How to become a confident, compelling and influential presenter
How to develop and run results-driven Facebook advertising campaigns.
Managing The Brand
Best practice in brand management; from defining the brand to brand plan and marketing activation.
Create outstanding brand experiences through the evaluation of each touchpoint in the customer journey.
Leadership Skills for New Managers
Discover the critical skills and confidence to become an effective leader.
Managing Projects and People
How to set-up, direct and tactically control marketing projects that produce results.
How to develop the right sponsorship proposition.
Create a business case and strategy for using events more effectively.
Copywriting for PR
How to write newsworthy press releases and engaging employee communications.
Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
Digital Marketing in Practice
The CIM complete guide to digital marketing best practice, techniques and tools.
Storytelling for Persuasive Presentations
Create presentations that are more effective, compelling, insightful and actionable.
Google Analytics made simple.
Measuring Marketing Performance
Develop a more quantitative approach to the development, implementation and evaluation of your marketing plans and associated activities.
Product Management in Practice
Manage your product portfolio strategically and construct a product marketing plan that meets market challenges and profit objectives.
Product Innovation (NPD)
New Product Development and the Innovation Process.
Value Proposition Development
How to develop value propositions that deliver results now.
How to develop and deliver compliant marketing and digital marketing campaigns.
How to design and manage market research projects.
Increase marketing effectiveness by changing behaviour.
Business Negotiation Skills
How to get the best results using a persuasive, but still collaborative, negotiation style
How to Develop Your Key Accounts
Essential strategies for winning and growing key accounts
Sales and Business Development Skills
Build your pipeline with quality leads which convert into high paying clients
Key Account Management
Maximise your key customer's potential through a strategic, relationship-based account management process.
Search Engine Optimisation (SEO)
How to maximise your SEO to increase Google SEO traffic and drive more customers.
PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns.
Social Media Planning
The key steps to create an effective and actionable Social Media Marketing Plan.
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
Strategic Marketing Planning
The complete how-to guide to developing a Strategic Marketing Plan.
How to develop your cross-cultural influencing and management skills.
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
How to write briefs that are clear and concise, insightful and inspiring.
Digital Copywriting for Social & Content
How to write digital content for social media: Facebook, Twitter, Instagram and LinkedIn.
Develop the strategic vision, practical skills and confidence to create solid content-led programmes.
B2B Copy and Content Writing
How to develop an effective writing style for B2B.
Digital Copywriting for Emails & Website Content
How to create responsive and engaging email and website copy.
Data & Marketing Analytics
How to use analytics to improve marketing effectiveness and maximise your ROMI (Return on Marketing Investment).
How to create an end to end UX design journey based around the needs of different user personas.
B2B Marketing Communications
Build effective B2B lead prospecting, sales generation and relationship building campaigns.
Smartphone Video for Social Media
How to shoot and edit video content on your Smartphone.
How to create an export plan and international marketing plan.
Sales in Practice
How to develop a successful career in sales.
Managing the Sales Team
How to motivate and manage professional sales teams.
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Create a Content Marketing Strategy that aligns with business goals and drives customer engagement.
How to write brilliantly effective copy, every day.
B2B Marketing Strategy and Planning
Develop a B2B marketing strategy to better acquire, engage and retain customers.
Customer Experience Management
How to create a develop a customer experience strategy and how to align it with business strategy.
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
B2B Digital Marketing Strategy
How to align your B2B digital marketing strategy with business and sales objectives.
Advanced Google Analytics
How to get more powerful reporting from Google Analytics, Attribution and Tag Manager.
Social Media Strategy Masterclass
How to develop a highly effective social media marketing strategy.
Strategic Marketing Masterclass
How to develop an aligned and integrated marketing strategy that delivers competitive performance and improved ROI.
Using Insights to Drive Strategy
How to apply insights throughout the strategic planning process.
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.
Partnership & Channel Marketing Strategies
Build powerful channel & alliance partnerships to deliver new income streams.
Advanced selling techniques to win more sales and build long-term profitable relationships.
International Brand Strategy
How to develop a successful global brand strategy.
Advanced Presentation Skills
Take your presentation skills to the next level.