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Blog (9 articles)

The evolution of digital advertising in Ghana: A story of fast-evolving parts — Blog

The evolution of digital advertising in Ghana: A story of fast-evolving parts

13/12/2024

Supercharge your social media strategy — Blog

Supercharge your social media strategy

30/06/2023

Six social media marketing tools you should be using, but probably aren’t — Blog

Six social media marketing tools you should be using, but probably aren’t

28/11/2022

How to take a smarter approach to metrics — Blog

How to take a smarter approach to metrics

05/03/2021

Blog

How payment systems became your biggest brand asset

19/02/2021

Escapism vs reality: The polarity of Christmas ads in 2020 — Blog

Escapism vs reality: The polarity of Christmas ads in 2020

20/11/2020

Marketers redefine customer experience for a post-COVID world — Blog

Marketers redefine customer experience for a post-COVID world

13/11/2020

Consumers still need a world beyond online — Blog

Consumers still need a world beyond online

23/10/2020

It's not all bad news for print advertising — Blog

It's not all bad news for print advertising

17/01/2020

Editorial (12 articles)

The latest developments in digital marketing — Editorial

The latest developments in digital marketing

19/05/2025

How can I use voice search to effectively reach my audience? — Editorial

How can I use voice search to effectively reach my audience?

04/08/2023

How to maximise your email marketing strategy — Editorial

How to maximise your email marketing strategy

16/06/2023

What is BeReal and should you BeUsing it? — Editorial

What is BeReal and should you BeUsing it?

03/03/2023

How to plan and pull off the perfect podcast — Editorial

How to plan and pull off the perfect podcast

06/01/2023

Your top LinkedIn advertising questions, answered — Editorial

Your top LinkedIn advertising questions, answered

06/05/2022

Time for marketers to wise up to influencer fraud — Editorial

Time for marketers to wise up to influencer fraud

30/07/2021

What a forced Facebook split could mean for marketers — Editorial

What a forced Facebook split could mean for marketers

26/05/2021

From Wagamama to fast growing food SME: Ross Farquhar, Little Moons — Editorial

From Wagamama to fast growing food SME: Ross Farquhar, Little Moons

19/03/2021

Account-based marketing: Version 2.0 — Editorial

Account-based marketing: Version 2.0

15/02/2021

Why India is all ears for radio — Editorial

Why India is all ears for radio

09/11/2020

Back to basics: Planning your first social media campaign — Editorial

Back to basics: Planning your first social media campaign

02/09/2019

Podcast (3 articles)

Episode 100: TV isn’t going anywhere – it’s going everywhere — podcast

Episode 100: TV isn’t going anywhere – it’s going everywhere

10/10/2024

CIM Marketing Podcast - Episode 25: Have brands mastered social media? — podcast

CIM Marketing Podcast - Episode 25: Have brands mastered social media?

19/11/2020

CIM Marketing Podcast - Episode 1: England's golden summer of sport — podcast

CIM Marketing Podcast - Episode 1: England's golden summer of sport

19/09/2019

Quick Read (6 articles)

How The Valuable 500 aims to normalise disability in advertising — Quick Read

How The Valuable 500 aims to normalise disability in advertising

21/05/2021

Video game marketing: Gimmick or goldmine? — Quick Read

Video game marketing: Gimmick or goldmine?

30/10/2020

Marketers must embrace older consumers properly — Quick Read

Marketers must embrace older consumers properly

09/10/2020

Can Instagram Reels topple TikTok? — Quick Read

Can Instagram Reels topple TikTok?

14/08/2020

Why are brands leaving Facebook? — Quick Read

Why are brands leaving Facebook?

03/07/2020

Quick Read

The most impactful ads emerging from brand recovery

05/06/2020

Webinar (5 articles)

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns — webinar

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns

29/06/2021

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC® — webinar

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®

19/05/2021

Practical Insights: Developing powerful new channels and alliances — webinar

Practical Insights: Developing powerful new channels and alliances

21/08/2019

Practical Insights: Are you ready for international markets? — webinar

Practical Insights: Are you ready for international markets?

10/06/2019

Practical Insights: Multi-channel digital marketing — webinar

Practical Insights: Multi-channel digital marketing

20/05/2019

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