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Blog (16 articles)

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ... — Blog

Navigating the Evolving Landscape: The Impact of AI on Digital Marketing and PPC Ads i ...

17/05/2024

What lessons can marketers learn from this year's Super Bowl? — Blog

What lessons can marketers learn from this year's Super Bowl?

16/02/2024

Top marketing trends for 2024 — Blog

Top marketing trends for 2024

05/01/2024

The power of B Corp Certification for sustainable marketing success — Blog

The power of B Corp Certification for sustainable marketing success

21/10/2022

Why hiring marketing apprentices is good for business — Blog

Why hiring marketing apprentices is good for business

19/08/2022

How is Virtual Reality changing the way we do business? — Blog

How is Virtual Reality changing the way we do business?

07/06/2022

Marketers must innovate to stay relevant in an age of infinite change — Blog

Marketers must innovate to stay relevant in an age of infinite change

15/10/2021

Three ways to improve your daily creative thinking — Blog

Three ways to improve your daily creative thinking

04/08/2021

Where to focus your learning in 2021 — Blog

Where to focus your learning in 2021

04/01/2021

Consumers still need a world beyond online — Blog

Consumers still need a world beyond online

23/10/2020

How to build a virtual professional network — Blog

How to build a virtual professional network

25/09/2020

How effective is nostalgia marketing? — Blog

How effective is nostalgia marketing?

11/09/2020

How marketers can do more with less — Blog

How marketers can do more with less

25/08/2020

Blog

Premier League return gives brands a sporting chance in lockdown

19/06/2020

Restarting business: How to wake from the lockdown sleep — Blog

Restarting business: How to wake from the lockdown sleep

01/05/2020

Why brands are returning to the high street — Blog

Why brands are returning to the high street

24/10/2019

Catalyst (15 articles)

Catalyst issue 4 | 2024: Fashion's second act — Catalyst

Catalyst issue 4 | 2024: Fashion's second act

24/10/2024

Innovation Nation: Help marketers and customers get over the shock of the new — Catalyst

Innovation Nation: Help marketers and customers get over the shock of the new

13/09/2023

Catalyst issue 2 | 2023: Off the bandwagon — Catalyst

Catalyst issue 2 | 2023: Off the bandwagon

24/04/2023

Catalyst issue 1 | 2023: Deep immersion — Catalyst

Catalyst issue 1 | 2023: Deep immersion

30/01/2023

Catalyst issue 2 | 2022: Follow my leader — Catalyst

Catalyst issue 2 | 2022: Follow my leader

19/04/2022

Catalyst issue 1 | 2022: Into the metaverse — Catalyst

Catalyst issue 1 | 2022: Into the metaverse

24/01/2022

Catalyst issue 3 | 2021: Taking the temperature — Catalyst

Catalyst issue 3 | 2021: Taking the temperature

19/07/2021

Catalyst issue 2 | 2021: Review, renew, refresh — Catalyst

Catalyst issue 2 | 2021: Review, renew, refresh

19/04/2021

Catalyst issue 3 | 2020: Taking care of business — Catalyst

Catalyst issue 3 | 2020: Taking care of business

17/07/2020

Catalyst issue 2 | 2020: Fresh faces — Catalyst

Catalyst issue 2 | 2020: Fresh faces

16/04/2020

Catalyst issue 1 | 2020: Learnings, big and small — Catalyst

Catalyst issue 1 | 2020: Learnings, big and small

17/01/2020

Catalyst issue 4 | 2019: Challenging assumptions — Catalyst

Catalyst issue 4 | 2019: Challenging assumptions

14/10/2019

Catalyst issue 3 | 2019: Out of the ordinary — Catalyst

Catalyst issue 3 | 2019: Out of the ordinary

19/07/2019

Catalyst issue 2 | 2019: The uncertainty principle — Catalyst

Catalyst issue 2 | 2019: The uncertainty principle

17/04/2019

Catalyst issue 1 | 2019: Renew, reset, re-evaluate — Catalyst

Catalyst issue 1 | 2019: Renew, reset, re-evaluate

21/01/2019

Editorial (40 articles)

Sri Lanka’s digital leap: A nation on the brink of digital transformation — Editorial

Sri Lanka’s digital leap: A nation on the brink of digital transformation

14/04/2025

The freedom to fail — Editorial

The freedom to fail

22/11/2024

Gaming: the new premium marketing frontier? — Editorial

Gaming: the new premium marketing frontier?

20/09/2024

AI Content Creation: Balancing innovation and authenticity — Editorial

AI Content Creation: Balancing innovation and authenticity

16/08/2024

How to get better outputs from generative AI — Editorial

How to get better outputs from generative AI

06/10/2023

Editorial

From brain waves to brand success: How neuroscience can elevate your marketing

18/08/2023

How will AI change the future of content marketing? — Editorial

How will AI change the future of content marketing?

21/04/2023

What does the rise of spin-off marketing roles mean for mainstream marketers? — Editorial

What does the rise of spin-off marketing roles mean for mainstream marketers?

26/08/2022

Charging for online returns: A turning point for retailers? — Editorial

Charging for online returns: A turning point for retailers?

15/07/2022

Marketing’s vision for the circular economy — Editorial

Marketing’s vision for the circular economy

24/06/2022

Unmissable moments: Highlights from CIM's Sustainability Summit — Editorial

Unmissable moments: Highlights from CIM's Sustainability Summit

22/04/2022

Tips on managing a four-day work week from marketers doing it — Editorial

Tips on managing a four-day work week from marketers doing it

01/04/2022

How The Body Shop benefitted from social listening — Editorial

How The Body Shop benefitted from social listening

12/11/2021

Is “head of remote” a marketer’s next career choice? — Editorial

Is “head of remote” a marketer’s next career choice?

27/08/2021

The marketers making job sharing work — Editorial

The marketers making job sharing work

23/07/2021

Editorial

Zoom aims to build brand post-pandemic beyond just video calling

02/07/2021

The ‘ordinary’ influencers generating extraordinary results — Editorial

The ‘ordinary’ influencers generating extraordinary results

25/06/2021

Marketing post-Covid: A land of opportunities — Editorial

Marketing post-Covid: A land of opportunities

23/06/2021

Report: The future of marketing and customer experience — Editorial

Report: The future of marketing and customer experience

07/06/2021

Who’s in your ‘personal boardroom’? — Editorial

Who’s in your ‘personal boardroom’?

14/05/2021

Making the most of remote onboarding for gutsy marketing graduates — Editorial

Making the most of remote onboarding for gutsy marketing graduates

16/04/2021

The B2B brands breaking through on TikTok — Editorial

The B2B brands breaking through on TikTok

01/04/2021

Marketing must-reads for spring 2021 — Editorial

Marketing must-reads for spring 2021

23/03/2021

Editorial

The rise of the 'titan' brand

12/03/2021

Zurich sets the standard for post-pandemic employer branding — Editorial

Zurich sets the standard for post-pandemic employer branding

26/02/2021

How to make TikTok worth your time — Editorial

How to make TikTok worth your time

04/02/2021

Editorial

Inside the world of hype-brand partnerships

28/01/2021

The rise, fall and stuttering of e-commerce in Africa — Editorial

The rise, fall and stuttering of e-commerce in Africa

14/01/2021

How sleep-fatigued consumers are shaking up the wellbeing market — Editorial

How sleep-fatigued consumers are shaking up the wellbeing market

08/01/2021

Is ‘carbon neutral’ the new ‘meat-free’? — Editorial

Is ‘carbon neutral’ the new ‘meat-free’?

16/12/2020

Why India is all ears for radio — Editorial

Why India is all ears for radio

09/11/2020

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’ — Editorial

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’

29/10/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

Report: An ethical guide to artificial intelligence — Editorial

Report: An ethical guide to artificial intelligence

03/09/2020

Managing your return to work: The future of working flexibly — Editorial

Managing your return to work: The future of working flexibly

27/08/2020

Seven steps to a better marketing mindset — Editorial

Seven steps to a better marketing mindset

24/08/2020

Finding learning in unexpected places: Part five — Editorial

Finding learning in unexpected places: Part five

03/08/2020

Marketing must-reads: the e-books edition — Editorial

Marketing must-reads: the e-books edition

07/05/2020

How brands are embedding social distancing into their marketing — Editorial

How brands are embedding social distancing into their marketing

21/04/2020

Campaigns that changed the marketing world — Editorial

Campaigns that changed the marketing world

13/08/2018

Podcast (31 articles)

Episode 106: Catalyst Preview: Marketing’s professionalism problem — podcast

Episode 106: Catalyst Preview: Marketing’s professionalism problem

17/04/2025

Episode 86: Using LinkedIn to unlock the creative potential of B2B — podcast

Episode 86: Using LinkedIn to unlock the creative potential of B2B

23/11/2023

Episode 85: Formula E and the race towards a more sustainable sporting future — podcast

Episode 85: Formula E and the race towards a more sustainable sporting future

09/11/2023

podcast

Episode 75: How to destroy your brand

30/03/2023

Episode 73: When change becomes opportunity (1) — podcast

Episode 73: When change becomes opportunity (1)

16/02/2023

Episode 72: Increase impact with immersion — podcast

Episode 72: Increase impact with immersion

02/02/2023

Episode 70: Let's get digital — podcast

Episode 70: Let's get digital

08/12/2022

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation? — podcast

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation?

15/09/2022

CIM Marketing Podcast - Episode 63: Best of series three — podcast

CIM Marketing Podcast - Episode 63: Best of series three

18/08/2022

CIM Marketing Podcast - Episode 58: Step into marketing's extended reality — podcast

CIM Marketing Podcast - Episode 58: Step into marketing's extended reality

26/05/2022

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential — podcast

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential

28/04/2022

CIM Marketing Podcast - Episode 52: Mastering the ever-changing remit of marketing — podcast

CIM Marketing Podcast - Episode 52: Mastering the ever-changing remit of marketing

03/03/2022

CIM Marketing Podcast - Episode 50: Embrace the pace of change — podcast

CIM Marketing Podcast - Episode 50: Embrace the pace of change

03/02/2022

CIM Marketing Podcast - Episode 46: Are we facing a soft skills crisis? — podcast

CIM Marketing Podcast - Episode 46: Are we facing a soft skills crisis?

11/11/2021

CIM Marketing Podcast - Episode 43: Is Instagram the new CV? — podcast

CIM Marketing Podcast - Episode 43: Is Instagram the new CV?

30/09/2021

podcast

CIM Marketing Podcast - Episode 41: Supercharge your brand with social-first thinking

02/09/2021

CIM Marketing Podcast - Episode 40: Your next marketing move — podcast

CIM Marketing Podcast - Episode 40: Your next marketing move

22/07/2021

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool — podcast

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool

27/05/2021

CIM Marketing Podcast - Episode 33: The craft of customer-centricity — podcast

CIM Marketing Podcast - Episode 33: The craft of customer-centricity

15/04/2021

CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration — podcast

CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration

01/04/2021

podcast

CIM Marketing Podcast - Episode 29: What's next for Brand USA?

18/02/2021

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok — podcast

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok

04/02/2021

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity — podcast

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity

21/01/2021

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising — podcast

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising

03/12/2020

CIM Marketing Podcast - Episode 23: The magic of making mistakes — podcast

CIM Marketing Podcast - Episode 23: The magic of making mistakes

22/10/2020

CIM Marketing Podcast - Episode 17: Marketing the great unlock — podcast

CIM Marketing Podcast - Episode 17: Marketing the great unlock

25/06/2020

CIM Marketing Podcast - Episode 14: Marketing at warp speed — podcast

CIM Marketing Podcast - Episode 14: Marketing at warp speed

06/05/2020

CIM Marketing Podcast - Episode 13: How to scale in strife — podcast

CIM Marketing Podcast - Episode 13: How to scale in strife

16/04/2020

CIM Marketing Podcast - Episode 10: Inside the world of influencer marketing — podcast

CIM Marketing Podcast - Episode 10: Inside the world of influencer marketing

20/02/2020

podcast

CIM Marketing Podcast - Episode 5: Bottling the essence of a brand

14/11/2019

CIM Marketing Podcast - Episode 1: England's golden summer of sport — podcast

CIM Marketing Podcast - Episode 1: England's golden summer of sport

19/09/2019

Quick Read (9 articles)

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet — Quick Read

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet

09/07/2021

How freelancers can be a marketer’s secret weapon — Quick Read

How freelancers can be a marketer’s secret weapon

12/02/2021

Video game marketing: Gimmick or goldmine? — Quick Read

Video game marketing: Gimmick or goldmine?

30/10/2020

Burger King's controversial Twitch tactics cause backlash — Quick Read

Burger King's controversial Twitch tactics cause backlash

25/08/2020

Can Instagram Reels topple TikTok? — Quick Read

Can Instagram Reels topple TikTok?

14/08/2020

Quick Read

The most inspiring brand innovations during lockdown

28/07/2020

Quick Read

The most impactful ads emerging from brand recovery

05/06/2020

Starling Bank makes good use of its airtime — Quick Read

Starling Bank makes good use of its airtime

18/10/2019

Every Mind Matters campaign launches with prime time TV takeover — Quick Read

Every Mind Matters campaign launches with prime time TV takeover

10/10/2019

Webinar (14 articles)

webinar

Member Exclusive: Leveraging distinctive brand assets in Christmas ad campaigns

26/11/2024

Member Exclusive: Generative AI marketing tools - the new competitive advantage — webinar

Member Exclusive: Generative AI marketing tools - the new competitive advantage

26/09/2024

Member Exclusive: Web and digital copywriting - Human vs machine — webinar

Member Exclusive: Web and digital copywriting - Human vs machine

21/03/2024

Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour — webinar

Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

25/01/2024

Member Exclusive: Elevate your marketing by utilising generative AI and language models — webinar

Member Exclusive: Elevate your marketing by utilising generative AI and language models

22/11/2023

Member Exclusive: How to effectively lead your team through change — webinar

Member Exclusive: How to effectively lead your team through change

16/03/2022

Member Exclusive: Take control of your marketing career and development in 2022 — webinar

Member Exclusive: Take control of your marketing career and development in 2022

25/01/2022

Green Claims Code: What you need to know — webinar

Green Claims Code: What you need to know

11/01/2022

Member Exclusive: Empower your team to create compelling in-house video content — webinar

Member Exclusive: Empower your team to create compelling in-house video content

01/12/2021

Member Exclusive: How will the death of third-party cookies affect your marketing? — webinar

Member Exclusive: How will the death of third-party cookies affect your marketing?

23/09/2021

Member Exclusive: How to create the ultimate user experience — webinar

Member Exclusive: How to create the ultimate user experience

22/07/2021

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC® — webinar

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®

19/05/2021

Qualifications: Five actions to stay ahead in digital marketing — webinar

Qualifications: Five actions to stay ahead in digital marketing

01/03/2018

Practical Insights: Latest trends in digital marketing — webinar

Practical Insights: Latest trends in digital marketing

06/02/2018

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