Search content hub | CIM

Become a CIM member

Join a community of marketers and gain valuable connections, insights, and support to drive your success.

Explore membership

Become a Chartered Marketer

Gain recognition as a Professionally Certified Marketer.

Find out more

CIM qualifications

Advance your career with our globally recognised qualification that sets you apart in the industry.

View qualificatons

Learning advice

Our team are trained to help you make the best choices for your education.

+44(0)1628 427222

For you

Excel in any marketing subject with expert-led courses, designed to help you upskill and stay ahead.

View all courses

For your team

Empower your team to excel with practical skills and knowledge, keeping them at the forefront of marketing.

Team training

For your organisation

Enhance your strategy by partnering with us to strengthen your overall marketing capability and effectiveness.

Business solutions

Articles and insights

The latest reports, editorial and thought leadership from our experts.

Content hub

Popular categories
Podcasts
Webinars
News

Results for Search

Blog (33 articles)

Accelerating your marketing career: How to take control of your progression — Blog

Accelerating your marketing career: How to take control of your progression

07/04/2025

Webinar recap: Elevate your copywriting with AI — Blog

Webinar recap: Elevate your copywriting with AI

19/03/2025

The Pitch 2025: Why you should seize every opportunity — Blog

The Pitch 2025: Why you should seize every opportunity

17/03/2025

Webinar recap: Career fulfilment, growth and preventing burnout — Blog

Webinar recap: Career fulfilment, growth and preventing burnout

28/02/2025

Launching your marketing career: How AI is changing the game — Blog

Launching your marketing career: How AI is changing the game

27/02/2025

Routes into marketing: Is an apprenticeship right for you? — Blog

Routes into marketing: Is an apprenticeship right for you?

12/02/2025

How you can achieve pitch perfection — Blog

How you can achieve pitch perfection

18/11/2022

Mentors are the guides you choose — Blog

Mentors are the guides you choose

11/11/2022

Five top tips for studying effectively while working — Blog

Five top tips for studying effectively while working

30/09/2022

CIM Virtual Work Experience with Springpod: Build your knowledge with webinars on demand — Blog

CIM Virtual Work Experience with Springpod: Build your knowledge with webinars on demand

02/09/2022

Five stages of your customers' buying journey — Blog

Five stages of your customers' buying journey

01/09/2022

Why hiring marketing apprentices is good for business — Blog

Why hiring marketing apprentices is good for business

19/08/2022

Could you be a charity trustee in the making? — Blog

Could you be a charity trustee in the making?

16/08/2022

The value of marketing training today — Blog

The value of marketing training today

12/07/2022

Top tips to land your dream role — Blog

Top tips to land your dream role

08/07/2022

How to prepare for a career change — Blog

How to prepare for a career change

10/06/2022

Essential marketing skills you need on your CV — Blog

Essential marketing skills you need on your CV

24/05/2022

Could a career change into marketing be right for you? — Blog

Could a career change into marketing be right for you?

13/05/2022

Marketing must-reads: Kickstart your marketing career — Blog

Marketing must-reads: Kickstart your marketing career

08/04/2022

Routes into marketing: Is university right for you? — Blog

Routes into marketing: Is university right for you?

18/03/2022

How to secure funding for your training — Blog

How to secure funding for your training

04/03/2022

What to expect from your marketing apprenticeship — Blog

What to expect from your marketing apprenticeship

11/02/2022

What makes an effective B2B marketing partnership? — Blog

What makes an effective B2B marketing partnership?

04/02/2022

Your first marketing role: Marketing translator — Blog

Your first marketing role: Marketing translator

21/01/2022

Your first marketing role: Expectations vs reality — Blog

Your first marketing role: Expectations vs reality

19/11/2021

Marketers must innovate to stay relevant in an age of infinite change — Blog

Marketers must innovate to stay relevant in an age of infinite change

15/10/2021

CIM Virtual Work Experience: The first step in my journey to marketing apprentice — Blog

CIM Virtual Work Experience: The first step in my journey to marketing apprentice

29/09/2021

Considering a CIM qualification? Here's what you need to know — Blog

Considering a CIM qualification? Here's what you need to know

10/09/2021

Your most common mentoring questions, answered — Blog

Your most common mentoring questions, answered

16/07/2021

How to build a virtual professional network — Blog

How to build a virtual professional network

25/09/2020

Can marketers prepare for uncertain months ahead? — Blog

Can marketers prepare for uncertain months ahead?

24/07/2020

3 steps to surviving redundancy — Blog

3 steps to surviving redundancy

06/07/2020

Digital disruption for marketers in the Middle East — Blog

Digital disruption for marketers in the Middle East

22/11/2019

Catalyst (7 articles)

Catalyst issue 2 | 2025: Range anxiety — Catalyst

Catalyst issue 2 | 2025: Range anxiety

10/04/2025

Catalyst issue 4 | 2022: Fit for the future — Catalyst

Catalyst issue 4 | 2022: Fit for the future

24/10/2022

Catalyst issue 1 | 2022: Into the metaverse — Catalyst

Catalyst issue 1 | 2022: Into the metaverse

24/01/2022

Catalyst

Catalyst issue 4 | 2021: Brand bravery

25/10/2021

Catalyst issue 3 | 2021: Taking the temperature — Catalyst

Catalyst issue 3 | 2021: Taking the temperature

19/07/2021

Catalyst issue 1 | 2021: Practical magic — Catalyst

Catalyst issue 1 | 2021: Practical magic

18/01/2021

Catalyst issue 4 | 2020: Listen, then speak — Catalyst

Catalyst issue 4 | 2020: Listen, then speak

19/10/2020

Editorial (43 articles)

Encouraging high performing teams — Editorial

Encouraging high performing teams

24/02/2025

The freedom to fail — Editorial

The freedom to fail

22/11/2024

The industry view: where does marketing go next? — Editorial

The industry view: where does marketing go next?

18/07/2024

Unlocking creative synergy: Effective collaboration between copywriters and designers — Editorial

Unlocking creative synergy: Effective collaboration between copywriters and designers

08/09/2023

How to make your qualifications stretch further — Editorial

How to make your qualifications stretch further

26/05/2023

Transitioning to GA4: Where to start — Editorial

Transitioning to GA4: Where to start

28/04/2023

Today's top five marketing challenges — Editorial

Today's top five marketing challenges

17/02/2023

How to build learning beyond free content — Editorial

How to build learning beyond free content

20/01/2023

Editorial

How purpose can guide your brand to its highest potential

13/01/2023

Five ways to make the most of your marketing budget — Editorial

Five ways to make the most of your marketing budget

06/12/2022

The marketer's guide to ghostwriting: Copywriting tips, tricks and treats — Editorial

The marketer's guide to ghostwriting: Copywriting tips, tricks and treats

28/10/2022

How to shape standout copy for different platforms and audiences — Editorial

How to shape standout copy for different platforms and audiences

07/10/2022

Routes into marketing: Considering a CIM qualification? — Editorial

Routes into marketing: Considering a CIM qualification?

22/07/2022

Marketing must-reads: Reading to improve your leading — Editorial

Marketing must-reads: Reading to improve your leading

20/05/2022

Your top LinkedIn advertising questions, answered — Editorial

Your top LinkedIn advertising questions, answered

06/05/2022

Secrets to copywriting success from industry experts — Editorial

Secrets to copywriting success from industry experts

29/04/2022

Copywriting 101: The secrets to an effective company blog — Editorial

Copywriting 101: The secrets to an effective company blog

25/03/2022

How marketers can benefit from online co-working — Editorial

How marketers can benefit from online co-working

23/02/2022

Why businesses are investing in CIM qualifications this year — Editorial

Why businesses are investing in CIM qualifications this year

18/02/2022

Lovehoney’s CCO on using customer data respectfully — Editorial

Lovehoney’s CCO on using customer data respectfully

28/01/2022

Editorial

Marketing must-reads: Prioritise your personal brand

07/01/2022

Is “head of remote” a marketer’s next career choice? — Editorial

Is “head of remote” a marketer’s next career choice?

27/08/2021

A day in the life: Marketing executive — Editorial

A day in the life: Marketing executive

20/08/2021

The skills you need on your marketing CV — Editorial

The skills you need on your marketing CV

01/07/2021

Want to be a marketing manager? You need these key skills — Editorial

Want to be a marketing manager? You need these key skills

11/06/2021

It’s time to upskill your marketing team – here’s why — Editorial

It’s time to upskill your marketing team – here’s why

07/06/2021

Meet the brands investing in their marketing talent right now — Editorial

Meet the brands investing in their marketing talent right now

04/06/2021

Why I decided to self-fund a CIM qualification during the pandemic — Editorial

Why I decided to self-fund a CIM qualification during the pandemic

19/05/2021

Six simple ways to stand out on LinkedIn — Editorial

Six simple ways to stand out on LinkedIn

10/05/2021

Editorial

Building your professional profile in a digital age

26/04/2021

Making the most of remote onboarding for gutsy marketing graduates — Editorial

Making the most of remote onboarding for gutsy marketing graduates

16/04/2021

Shattering seven common myths of mentoring — Editorial

Shattering seven common myths of mentoring

16/02/2021

Four tips to prepare you for home studying — Editorial

Four tips to prepare you for home studying

15/02/2021

A day in the life: Studying marketer — Editorial

A day in the life: Studying marketer

14/10/2020

Finding learning in unexpected places: Part four — Editorial

Finding learning in unexpected places: Part four

20/07/2020

Finding learning in unexpected places: Part three — Editorial

Finding learning in unexpected places: Part three

10/07/2020

Finding learning in unexpected places: Part two — Editorial

Finding learning in unexpected places: Part two

08/06/2020

Finding learning in unexpected places: Part one — Editorial

Finding learning in unexpected places: Part one

25/05/2020

New year, new marketing must-reads — Editorial

New year, new marketing must-reads

06/01/2020

Five ways to study smarter — Editorial

Five ways to study smarter

13/09/2019

What makes a modern marketer? — Editorial

What makes a modern marketer?

21/08/2019

What the digital skills gap means for marketers — Editorial

What the digital skills gap means for marketers

09/11/2018

The new marketing CV — Editorial

The new marketing CV

19/10/2018

Podcast (19 articles)

Episode 87: How to have a squiggly career — podcast

Episode 87: How to have a squiggly career

07/12/2023

Episode 81: The evolution of technology and its impact on marketing — podcast

Episode 81: The evolution of technology and its impact on marketing

26/07/2023

Episode 67: How to secure talent through transparency — podcast

Episode 67: How to secure talent through transparency

27/10/2022

CIM Marketing Podcast - Episode 63: Best of series three — podcast

CIM Marketing Podcast - Episode 63: Best of series three

18/08/2022

CIM Marketing Podcast - Episode 60: Boost your team’s performance with personality pro ... — podcast

CIM Marketing Podcast - Episode 60: Boost your team’s performance with personality pro ...

23/06/2022

CIM Marketing Podcast - Episode 57: Managing and maintaining motivation — podcast

CIM Marketing Podcast - Episode 57: Managing and maintaining motivation

12/05/2022

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential — podcast

CIM Marketing Podcast - Episode 56: How taking risks can unlock your potential

28/04/2022

CIM Marketing Podcast - Episode 55: Transform creative energy into productive outcomes — podcast

CIM Marketing Podcast - Episode 55: Transform creative energy into productive outcomes

14/04/2022

CIM Marketing Podcast - Episode 50: Embrace the pace of change — podcast

CIM Marketing Podcast - Episode 50: Embrace the pace of change

03/02/2022

CIM Marketing Podcast - Episode 49: Beat the learning burden — podcast

CIM Marketing Podcast - Episode 49: Beat the learning burden

20/01/2022

CIM Marketing Podcast - Episode 48: How do your digital skills stack up? — podcast

CIM Marketing Podcast - Episode 48: How do your digital skills stack up?

09/12/2021

CIM Marketing Podcast - Episode 46: Are we facing a soft skills crisis? — podcast

CIM Marketing Podcast - Episode 46: Are we facing a soft skills crisis?

11/11/2021

CIM Marketing Podcast - Episode 40: Your next marketing move — podcast

CIM Marketing Podcast - Episode 40: Your next marketing move

22/07/2021

CIM Marketing Podcast - Episode 39: Marketing’s representation crisis — podcast

CIM Marketing Podcast - Episode 39: Marketing’s representation crisis

08/07/2021

CIM Marketing Podcast - Episode 38: Books that make you a better marketer — podcast

CIM Marketing Podcast - Episode 38: Books that make you a better marketer

24/06/2021

podcast

CIM Marketing Podcast - Episode 37: Harness the power of people for your brand

10/06/2021

CIM Marketing Podcast - Episode 35: Meet the marketing mentors — podcast

CIM Marketing Podcast - Episode 35: Meet the marketing mentors

13/05/2021

CIM Marketing Podcast - Episode 34: What makes a marketer today? — podcast

CIM Marketing Podcast - Episode 34: What makes a marketer today?

29/04/2021

CIM Marketing Podcast - Episode 16: The digital divide — podcast

CIM Marketing Podcast - Episode 16: The digital divide

11/06/2020

Quick Read (1 articles)

Are you ready to be a marketing leader? — Quick Read

Are you ready to be a marketing leader?

20/04/2021

Webinar (21 articles)

Member Exclusive: Elevate your copywriting with AI — webinar

Member Exclusive: Elevate your copywriting with AI

26/02/2025

Member Exclusive: A marketer’s guide to unlocking career fulfilment and growth — webinar

Member Exclusive: A marketer’s guide to unlocking career fulfilment and growth

29/01/2025

Member Exclusive: How to effectively use body language in clear communication — webinar

Member Exclusive: How to effectively use body language in clear communication

webinar

Member Exclusive: How purpose can guide your brand to its highest potential

How the CIM Mentoring Programme can boost your career — webinar

How the CIM Mentoring Programme can boost your career

27/10/2022

webinar

Member Exclusive: Why your personal brand is your most important campaign yet

15/09/2022

Member Exclusive: Where brands should start with sustainability and the role marketing ... — webinar

Member Exclusive: Where brands should start with sustainability and the role marketing ...

28/07/2022

Member Exclusive: The science of customer-centricity — webinar

Member Exclusive: The science of customer-centricity

23/06/2022

Member Exclusive: Supercharge your SEO and first-party data strategy — webinar

Member Exclusive: Supercharge your SEO and first-party data strategy

18/05/2022

Member Exclusive: How to effectively lead your team through change — webinar

Member Exclusive: How to effectively lead your team through change

16/03/2022

Member Exclusive: Take control of your marketing career and development in 2022 — webinar

Member Exclusive: Take control of your marketing career and development in 2022

25/01/2022

Member Exclusive: Empower your team to create compelling in-house video content — webinar

Member Exclusive: Empower your team to create compelling in-house video content

01/12/2021

The modern marketing toolkit: Do you have the skills you need? — webinar

The modern marketing toolkit: Do you have the skills you need?

25/05/2021

webinar

Member Exclusive: The critical role of storytelling in brand recovery

29/03/2021

Continuing Professional Development for your career — webinar

Continuing Professional Development for your career

08/10/2020

Member Exclusive: Virtual presenting to enhance marketing storytelling — webinar

Member Exclusive: Virtual presenting to enhance marketing storytelling

25/06/2020

Qualifications: Your next step towards becoming a marketing manager — webinar

Qualifications: Your next step towards becoming a marketing manager

25/09/2019

Qualifications: Calling all marketing leaders of the future — webinar

Qualifications: Calling all marketing leaders of the future

23/09/2019

Qualifications: Advancing your marketing career — webinar

Qualifications: Advancing your marketing career

11/06/2019

Qualifications: The skills to become a remarkable marketer — webinar

Qualifications: The skills to become a remarkable marketer

24/01/2019

Practical Insights: The future marketer — webinar

Practical Insights: The future marketer

16/10/2018

›