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Brand Marketing Principles
What makes a brand successful? We will focus on the brand audit, brand positioning and developing brand programmes.
Manage and grow a powerful identity system that clarifies your brand’s strategy.
Principles of Great Copywriting
The fundamentals of relevant and persuasive copywriting.
Digital Content Marketing Principles
Develop an effective and engaging digital content marketing programme.
B2B Marketing Principles
The core concepts and principles of B2B marketing.
The core fundamentals of marketing: concepts, models, practices and techniques.
How to deliver lawful and ethical marketing programs.
Social Media Principles
Develop the skills to use social channels more effectively and increase customer engagement.
Managing The Brand
Best practice in brand management; from defining the brand to brand plan and marketing activation.
Create outstanding brand experiences through the evaluation of each touchpoint in the customer journey.
Leadership Skills for New Managers
Discover the critical skills and confidence to become an effective leader.
Managing Projects and People
How to set-up, direct and tactically control marketing projects that produce results.
How to develop the right sponsorship proposition.
Create a business case and strategy for using events more effectively.
Copywriting for PR
How to write newsworthy press releases and engaging employee communications.
Digital Marketing Campaign Planning
Develop a multi-channel approach to digital marketing campaign planning that optimises results.
How to deliver a powerful Internal Communications strategy and plan.
Storytelling for Persuasive Presentations
Create presentations that are more effective, compelling, insightful and actionable.
Google Analytics made simple.
Product Management in Practice
Manage your product portfolio strategically and construct a product marketing plan that meets market challenges and profit objectives.
Search Engine Optimisation (SEO)
How to maximise your SEO to increase Google SEO traffic and drive more customers.
PPC Google Ads
How to plan and optimise your PPC Google Ads campaigns.
Strategic Brand Management
An inspirational and creative masterclass to help you plan, build and manage a successful brand strategy.
Create a Content Marketing Strategy that aligns with business goals and drives customer engagement.
How to write brilliantly effective copy, every day.
B2B Marketing Strategy and Planning
Develop a B2B marketing strategy to better acquire, engage and retain customers.
Customer Experience Management
How to create a develop a customer experience strategy and how to align it with business strategy.
Digital Marketing Strategy Masterclass
How to develop your digital marketing strategy and implement advanced digital channel techniques.
Strategic Marketing Masterclass
The best of current marketing practice and emerging next practices in marketing strategy and planning to help you accelerate profitable growth for your business.
Using Customer Insight to Drive Marketing Strategy
How to leverage and optimise your existing customer/consumer insight process.