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Marketing Communications Principles
The core principles and different elements of the marcoms mix, including advertising, public relations and direct marketing.
Product Management Principles
The key elements and stages in building a product plan and roadmap: how to manage your product portfolio and resource allocation.
Search Engine Marketing (SEM) Principles
How to plan SEO and PPC campaigns.
Marketing Planning Principles
A step-by-step guide through the marketing planning process.
Digital Marketing Principles
How to plan and run effective digital communications campaigns using all the key digital channels.
Digital Marketing in Practice
The CIM complete guide to digital marketing best practice, techniques and tools.
Integrated Marketing Communications (IMC) Planning
How to use a proven, simple, six-stage approach to IMC planning.
Marketing Communications in Practice
Develop a strategic approach to planning and implementing integrated marketing communications.
B2B Product Management
How to manage your product portfolio and construct a B2B product marketing plan.
Product Innovation (NPD)
New Product Development and the Innovation Process.
Value Proposition Development
How to develop value propositions that deliver results now.
How to develop and deliver compliant marketing and digital marketing campaigns.
How to design and manage market research projects.
Increase marketing effectiveness by changing behaviour.
Business Negotiation Skills
How to get the best results using a persuasive, but still collaborative, negotiation style.
How to Develop Your Key Accounts
Essential strategies for winning and growing key accounts.
Sales and Business Development Skills
Build your pipeline with quality leads which convert into high paying clients.
Social Media Planning
The key steps to create an effective and actionable Social Media Marketing Plan.
Introduction to Strategic Marketing
How to create a one-page Strategy Statement that identifies your strategic priorities and actions.
How to develop your cross-cultural influencing and management skills.
Unleash the power of storytelling to help create distinctive, emotional and re-energised brands and communications.
How to write briefs that are clear and concise, insightful and inspiring.
How to improve the performance of your email campaigns.
Digital Copywriting for Social & Content
How to write copy that engages audiences, improves communication and builds your brand.
Develop the strategic vision, practical skills and confidence to create solid content-led programmes.
B2B Digital Marketing Strategy
How to align your B2B digital marketing strategy with business and sales objectives.
Advanced Google Analytics
How to get more powerful reporting from Google Analytics, Attribution and Tag Manager.
Social Media Strategy Masterclass
How to develop a highly effective social media marketing strategy.
International Brand Strategy
How to develop a successful global brand strategy.
Strategic Leadership for Marketers
Understand the nature of effective strategic leadership and the relevance of a marketing perspective.