Search content hub | CIM

Become a CIM member

Join a community of marketers and gain valuable connections, insights, and support to drive your success.

Explore membership

Become a Chartered Marketer

Gain recognition as a Professionally Certified Marketer.

Find out more

CIM qualifications

Advance your career with our globally recognised qualification that sets you apart in the industry.

View qualificatons

Learning advice

Our team are trained to help you make the best choices for your education.

+44(0)1628 427222

For you

Excel in any marketing subject with expert-led courses, designed to help you upskill and stay ahead.

View all courses

For your team

Empower your team to excel with practical skills and knowledge, keeping them at the forefront of marketing.

Team training

For your organisation

Enhance your strategy by partnering with us to strengthen your overall marketing capability and effectiveness.

Business solutions

Articles and insights

The latest reports, editorial and thought leadership from our experts.

Content hub

Popular categories
Podcasts
Webinars
News

Results for Search

Blog (46 articles)

Bringing brands to life through storytelling: Expert answers to your top questions — Blog

Bringing brands to life through storytelling: Expert answers to your top questions

28/04/2025

Smart marketing moves for April Fools' day — Blog

Smart marketing moves for April Fools' day

31/03/2025

Setting up for success in your first marketing role — Blog

Setting up for success in your first marketing role

31/01/2025

Top marketing trends for 2025 — Blog

Top marketing trends for 2025

10/01/2025

To trend, or not to trend? — Blog

To trend, or not to trend?

06/12/2024

Blog

Understanding shopping behaviour for brand growth

11/10/2024

Blog

Forging foundations through brand and purpose

13/09/2024

Blog

Developing a brand: Collaboration, Inclusion and Patience

23/08/2024

Five of the most innovative sustainable packaging solutions — Blog

Five of the most innovative sustainable packaging solutions

12/07/2024

How marketers can gear up for a sports-filled summer — Blog

How marketers can gear up for a sports-filled summer

21/06/2024

Why marketers should apply tone of voice across all touchpoints — Blog

Why marketers should apply tone of voice across all touchpoints

12/04/2024

How to respond to positive and negative reviews online — Blog

How to respond to positive and negative reviews online

22/03/2024

What lessons can marketers learn from this year's Super Bowl? — Blog

What lessons can marketers learn from this year's Super Bowl?

16/02/2024

Top marketing trends for 2024 — Blog

Top marketing trends for 2024

05/01/2024

Blog

The six secrets of a brand strategy

17/11/2023

AI: All the content, none of the experience — Blog

AI: All the content, none of the experience

13/10/2023

Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy — Blog

Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy

08/08/2023

Blog

Catalyst profile exclusive: The Future Builder

25/05/2023

Is gender neutrality the way forward for brands? — Blog

Is gender neutrality the way forward for brands?

27/01/2023

What are the secrets to successful sustainable marketing? — Blog

What are the secrets to successful sustainable marketing?

24/08/2022

Three examples of cut-through digital copywriting — Blog

Three examples of cut-through digital copywriting

08/11/2021

Steps towards sustainability: How brands can reduce their impact — Blog

Steps towards sustainability: How brands can reduce their impact

05/11/2021

Marketers must innovate to stay relevant in an age of infinite change — Blog

Marketers must innovate to stay relevant in an age of infinite change

15/10/2021

Five tips for greater social media engagement — Blog

Five tips for greater social media engagement

21/06/2021

Pride 2021: Marketing fails to have courage with diversity & inclusion — Blog

Pride 2021: Marketing fails to have courage with diversity & inclusion

18/06/2021

Why do marketers struggle with authentic purpose? — Blog

Why do marketers struggle with authentic purpose?

12/04/2021

Blog

How payment systems became your biggest brand asset

19/02/2021

Have marketers lost control of the scammers? — Blog

Have marketers lost control of the scammers?

18/12/2020

Three common social media mistakes brands still make — Blog

Three common social media mistakes brands still make

03/12/2020

Escapism vs reality: The polarity of Christmas ads in 2020 — Blog

Escapism vs reality: The polarity of Christmas ads in 2020

20/11/2020

Marketers redefine customer experience for a post-COVID world — Blog

Marketers redefine customer experience for a post-COVID world

13/11/2020

How brands can bring Christmas 'in-home' this year — Blog

How brands can bring Christmas 'in-home' this year

02/10/2020

How effective is nostalgia marketing? — Blog

How effective is nostalgia marketing?

11/09/2020

Blog

Premier League return gives brands a sporting chance in lockdown

19/06/2020

Marketers must add value, not volume, post-lockdown — Blog

Marketers must add value, not volume, post-lockdown

01/06/2020

Restarting business: How to wake from the lockdown sleep — Blog

Restarting business: How to wake from the lockdown sleep

01/05/2020

Make employee engagement a priority in times of crisis — Blog

Make employee engagement a priority in times of crisis

20/03/2020

Blog

Brand storytelling is a marketing must-have

13/03/2020

No Buy Year spells trouble for marketers — Blog

No Buy Year spells trouble for marketers

14/02/2020

Blog

Examining the brand response to Australia’s bushfire crisis

21/01/2020

Department stores’ everyman appeal may be their downfall — Blog

Department stores’ everyman appeal may be their downfall

09/12/2019

Where does influencer marketing go next? — Blog

Where does influencer marketing go next?

22/11/2019

How marketers can lead the charge for flexible working — Blog

How marketers can lead the charge for flexible working

08/11/2019

Why brands are returning to the high street — Blog

Why brands are returning to the high street

24/10/2019

Blog

Brand alone can’t save M&S’s bottom line

04/10/2019

Blog

For the greater good – profitable partnerships

28/11/2016

Catalyst (18 articles)

Catalyst issue 2 | 2025: Range anxiety — Catalyst

Catalyst issue 2 | 2025: Range anxiety

10/04/2025

Catalyst issue 1 | 2025: Cost opportunity — Catalyst

Catalyst issue 1 | 2025: Cost opportunity

23/01/2025

Catalyst issue 4 | 2024: Fashion's second act — Catalyst

Catalyst issue 4 | 2024: Fashion's second act

24/10/2024

Catalyst issue 3 | 2024: Playing politics — Catalyst

Catalyst issue 3 | 2024: Playing politics

11/07/2024

Catalyst issue 2 | 2024: The great turn-off — Catalyst

Catalyst issue 2 | 2024: The great turn-off

16/04/2024

Catalyst issue 1 | 2024: Golden Handcuffs — Catalyst

Catalyst issue 1 | 2024: Golden Handcuffs

26/01/2024

Catalyst issue 4 | 2023: A Step Up — Catalyst

Catalyst issue 4 | 2023: A Step Up

30/10/2023

Innovation Nation: Help marketers and customers get over the shock of the new — Catalyst

Innovation Nation: Help marketers and customers get over the shock of the new

13/09/2023

Direct Action: Brands can find growth during the big squeeze — Catalyst

Direct Action: Brands can find growth during the big squeeze

23/08/2023

It's all in the mind: ASICS delves into its founding purpose for differentiation — Catalyst

It's all in the mind: ASICS delves into its founding purpose for differentiation

26/06/2023

Catalyst issue 2 | 2023: Off the bandwagon — Catalyst

Catalyst issue 2 | 2023: Off the bandwagon

24/04/2023

Catalyst issue 1 | 2023: Deep immersion — Catalyst

Catalyst issue 1 | 2023: Deep immersion

30/01/2023

Catalyst issue 1 | 2022: Into the metaverse — Catalyst

Catalyst issue 1 | 2022: Into the metaverse

24/01/2022

Catalyst

Catalyst issue 4 | 2021: Brand bravery

25/10/2021

Catalyst issue 1 | 2021: Practical magic — Catalyst

Catalyst issue 1 | 2021: Practical magic

18/01/2021

Catalyst issue 4 | 2020: Listen, then speak — Catalyst

Catalyst issue 4 | 2020: Listen, then speak

19/10/2020

Catalyst issue 3 | 2020: Taking care of business — Catalyst

Catalyst issue 3 | 2020: Taking care of business

17/07/2020

Catalyst issue 2 | 2020: Fresh faces — Catalyst

Catalyst issue 2 | 2020: Fresh faces

16/04/2020

Editorial (82 articles)

It's a marathon, not a sprint — Editorial

It's a marathon, not a sprint

22/04/2025

Back to the future: the role of nostalgia in marketing — Editorial

Back to the future: the role of nostalgia in marketing

28/03/2025

Sustainability in Christmas marketing: how brands can encourage ethical festive shopping — Editorial

Sustainability in Christmas marketing: how brands can encourage ethical festive shopping

29/11/2024

Purpose under pressure: maintaining integrity in a sceptical market — Editorial

Purpose under pressure: maintaining integrity in a sceptical market

18/10/2024

Editorial

Why brand stories are essential

05/04/2024

April Fools' Day: Reflecting on the industry’s favourite marketing campaigns — Editorial

April Fools' Day: Reflecting on the industry’s favourite marketing campaigns

02/04/2024

How to get your press releases noticed and written about — Editorial

How to get your press releases noticed and written about

26/01/2024

Step into Christmas and side-step these seasonal marketing mishaps — Editorial

Step into Christmas and side-step these seasonal marketing mishaps

22/12/2023

Harness the power of personalisation to foster stronger connections — Editorial

Harness the power of personalisation to foster stronger connections

10/11/2023

Editorial

How 'customer-centric' is your brand?

03/11/2023

Editorial

How can an unconventional brand collaboration bring business success?

27/10/2023

Is your marketing in need of a purpose upgrade? — Editorial

Is your marketing in need of a purpose upgrade?

26/10/2023

How to get better outputs from generative AI — Editorial

How to get better outputs from generative AI

06/10/2023

Sustainable Marketing: What’s happening right now? — Editorial

Sustainable Marketing: What’s happening right now?

01/09/2023

Editorial

From brain waves to brand success: How neuroscience can elevate your marketing

18/08/2023

Editorial

How can financial services marketers achieve the right balance between brand and demand?

15/06/2023

How can marketers optimise recruitment and retention in the post-digital world? — Editorial

How can marketers optimise recruitment and retention in the post-digital world?

06/06/2023

Think like a journalist: Six ways to create compelling copy — Editorial

Think like a journalist: Six ways to create compelling copy

19/05/2023

What is the de-influencing trend? — Editorial

What is the de-influencing trend?

16/05/2023

How marketers and freelancers can nurture a successful working relationship — Editorial

How marketers and freelancers can nurture a successful working relationship

31/03/2023

Five things you should know when hiring a freelance copywriter — Editorial

Five things you should know when hiring a freelance copywriter

24/03/2023

Editorial

How purpose can guide your brand to its highest potential

13/01/2023

Key marketing trends for Christmas 2022 and beyond — Editorial

Key marketing trends for Christmas 2022 and beyond

23/12/2022

The importance of developing a customer-first mindset — Editorial

The importance of developing a customer-first mindset

16/09/2022

What does the rise of spin-off marketing roles mean for mainstream marketers? — Editorial

What does the rise of spin-off marketing roles mean for mainstream marketers?

26/08/2022

Charging for online returns: A turning point for retailers? — Editorial

Charging for online returns: A turning point for retailers?

15/07/2022

How to work with influencers as a small business: A complete guide — Editorial

How to work with influencers as a small business: A complete guide

01/07/2022

Five key questions to ask of your content marketing — Editorial

Five key questions to ask of your content marketing

28/06/2022

Three ways marketers can better engage Gen Z talent — Editorial

Three ways marketers can better engage Gen Z talent

26/04/2022

Unmissable moments: Highlights from CIM's Sustainability Summit — Editorial

Unmissable moments: Highlights from CIM's Sustainability Summit

22/04/2022

Editorial

Marketing must-reads: Prioritise your personal brand

07/01/2022

What's next for customer experience in 2022? — Editorial

What's next for customer experience in 2022?

13/12/2021

How The Body Shop benefitted from social listening — Editorial

How The Body Shop benefitted from social listening

12/11/2021

Three brands to watch with a sustainable USP — Editorial

Three brands to watch with a sustainable USP

29/10/2021

When is the right time to rebrand? — Editorial

When is the right time to rebrand?

22/10/2021

Is the 'do not work' mandate here to stay? — Editorial

Is the 'do not work' mandate here to stay?

24/09/2021

Editorial

Carbon labelling: The next brand battlefield

17/09/2021

Marketing must-reads: Spotlight on sustainability — Editorial

Marketing must-reads: Spotlight on sustainability

03/09/2021

Editorial

Survival of the fittest: Inside Gymshark’s strategy for brand longevity

13/08/2021

Editorial

Zoom aims to build brand post-pandemic beyond just video calling

02/07/2021

The skills you need on your marketing CV — Editorial

The skills you need on your marketing CV

01/07/2021

Marketing post-Covid: A land of opportunities — Editorial

Marketing post-Covid: A land of opportunities

23/06/2021

Sustainable transformation is not an option, it is the only option — Editorial

Sustainable transformation is not an option, it is the only option

21/06/2021

Where brands should focus investment post-Covid — Editorial

Where brands should focus investment post-Covid

07/06/2021

Why brands need good stories in and out of recovery — Editorial

Why brands need good stories in and out of recovery

27/04/2021

Editorial

A day in the life: Brand marketing executive

22/04/2021

Editorial

Dog health brand YuMOVE taps into pandemic pet boom

06/04/2021

The B2B brands breaking through on TikTok — Editorial

The B2B brands breaking through on TikTok

01/04/2021

Marketing must-reads for spring 2021 — Editorial

Marketing must-reads for spring 2021

23/03/2021

Editorial

The rise of the 'titan' brand

12/03/2021

How has digital marketing impacted the customer buying journey? — Editorial

How has digital marketing impacted the customer buying journey?

01/03/2021

Zurich sets the standard for post-pandemic employer branding — Editorial

Zurich sets the standard for post-pandemic employer branding

26/02/2021

Editorial

The building blocks of an effective brand strategy

22/02/2021

Editorial

What’s the point of a brand strategy?

08/02/2021

Editorial

Inside the world of hype-brand partnerships

28/01/2021

A day in the life: PR executive — Editorial

A day in the life: PR executive

25/01/2021

How sleep-fatigued consumers are shaking up the wellbeing market — Editorial

How sleep-fatigued consumers are shaking up the wellbeing market

08/01/2021

Brands must go beyond transliteration for regional customers — Editorial

Brands must go beyond transliteration for regional customers

21/12/2020

What’s the right media mix for 2021? Kantar’s predictions are here — Editorial

What’s the right media mix for 2021? Kantar’s predictions are here

27/11/2020

A day in the life: Studying marketer — Editorial

A day in the life: Studying marketer

14/10/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

Marketing must-reads for summer 2020 — Editorial

Marketing must-reads for summer 2020

13/07/2020

Seven ways marketing has changed during Covid-19 — Editorial

Seven ways marketing has changed during Covid-19

24/06/2020

Three ways to avoid greenwashing in marketing — Editorial

Three ways to avoid greenwashing in marketing

17/06/2020

Marketers must realign with customer needs post-coronavirus — Editorial

Marketers must realign with customer needs post-coronavirus

29/05/2020

Brands must go beyond social distancing to connect — Editorial

Brands must go beyond social distancing to connect

18/05/2020

Lessons in digital content from Covid-19 — Editorial

Lessons in digital content from Covid-19

11/05/2020

Are you striking the right tone on social media? — Editorial

Are you striking the right tone on social media?

27/04/2020

How brands are embedding social distancing into their marketing — Editorial

How brands are embedding social distancing into their marketing

21/04/2020

Editorial

Why brand building is essential in times of precarity

09/04/2020

Adapting your content marketing in the age of coronavirus — Editorial

Adapting your content marketing in the age of coronavirus

02/04/2020

Internal comms: Five ways to ensure engagement during coronavirus crisis — Editorial

Internal comms: Five ways to ensure engagement during coronavirus crisis

27/03/2020

When brands go woke, do they go broke? — Editorial

When brands go woke, do they go broke?

03/02/2020

2019 in review: 2020 will be the year that marketing... — Editorial

2019 in review: 2020 will be the year that marketing...

18/12/2019

2019 in review: Our favourite campaigns — Editorial

2019 in review: Our favourite campaigns

16/12/2019

Editorial

How social media powers 'Brand Me'

01/11/2019

Five marketing campaigns you won’t have seen (and why) — Editorial

Five marketing campaigns you won’t have seen (and why)

21/10/2019

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility — Editorial

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility

23/09/2019

The modern guide to influencer marketing — Editorial

The modern guide to influencer marketing

29/03/2019

Why internal marketing is as important as external — Editorial

Why internal marketing is as important as external

07/09/2018

Maximise your marketing talent — Editorial

Maximise your marketing talent

03/09/2018

Campaigns that changed the marketing world — Editorial

Campaigns that changed the marketing world

13/08/2018

Podcast (45 articles)

Episode 105: World Book Day special — podcast

Episode 105: World Book Day special

06/03/2025

Episode 102: How to gain customers’ trust — podcast

Episode 102: How to gain customers’ trust

11/12/2024

podcast

Episode 95: Snapchat special – brand partnerships for a sporting summer

13/06/2024

Episode 91: AI – threat or promise? — podcast

Episode 91: AI – threat or promise?

18/04/2024

Episode 90: Marketing the election - What marketers can bring to politics — podcast

Episode 90: Marketing the election - What marketers can bring to politics

04/04/2024

Episode 83: What makes a great marketing leader? — podcast

Episode 83: What makes a great marketing leader?

12/10/2023

Episode 82: How to start your own marketing agency — podcast

Episode 82: How to start your own marketing agency

28/09/2023

Episode 78: Understanding consumer behaviour with neuroscience — podcast

Episode 78: Understanding consumer behaviour with neuroscience

25/05/2023

podcast

Episode 77: Using effective reactive marketing for your brand

11/05/2023

Episode 76: Stress and speaking out — podcast

Episode 76: Stress and speaking out

13/04/2023

podcast

Episode 75: How to destroy your brand

30/03/2023

podcast

Episode 74: Time to bin binary brand archetypes

02/03/2023

Episode 73: When change becomes opportunity (1) — podcast

Episode 73: When change becomes opportunity (1)

16/02/2023

Episode 72: Increase impact with immersion — podcast

Episode 72: Increase impact with immersion

02/02/2023

Episode 69: The ins and outs of influencer marketing — podcast

Episode 69: The ins and outs of influencer marketing

24/11/2022

Episode 68: How to use disruption for good — podcast

Episode 68: How to use disruption for good

10/11/2022

podcast

CIM Marketing Podcast - Episode 65: How does creativity influence brand advocacy?

29/09/2022

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation? — podcast

CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation?

15/09/2022

CIM Marketing Podcast - Episode 61: Be part of the solution, not the problem — podcast

CIM Marketing Podcast - Episode 61: Be part of the solution, not the problem

07/07/2022

CIM Marketing Podcast - Episode 54: Your social media spring clean — podcast

CIM Marketing Podcast - Episode 54: Your social media spring clean

31/03/2022

podcast

CIM Marketing Podcast - Episode 51: How to free your brand’s green fear

17/02/2022

CIM Marketing Podcast - Episode 45: How to master your personal marketing mix — podcast

CIM Marketing Podcast - Episode 45: How to master your personal marketing mix

28/10/2021

podcast

CIM Marketing Podcast - Episode 44: Sustainable power-ups for your brand

14/10/2021

podcast

CIM Marketing Podcast - Episode 41: Supercharge your brand with social-first thinking

02/09/2021

CIM Marketing Podcast - Episode 39: Marketing’s representation crisis — podcast

CIM Marketing Podcast - Episode 39: Marketing’s representation crisis

08/07/2021

podcast

CIM Marketing Podcast - Episode 37: Harness the power of people for your brand

10/06/2021

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool — podcast

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool

27/05/2021

CIM Marketing Podcast - Episode 33: The craft of customer-centricity — podcast

CIM Marketing Podcast - Episode 33: The craft of customer-centricity

15/04/2021

podcast

CIM Marketing Podcast - Episode 31: What makes a sustainable brand?

18/03/2021

podcast

CIM Marketing Podcast - Episode 29: What's next for Brand USA?

18/02/2021

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok — podcast

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok

04/02/2021

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity — podcast

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity

21/01/2021

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising — podcast

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising

03/12/2020

CIM Marketing Podcast - Episode 25: Have brands mastered social media? — podcast

CIM Marketing Podcast - Episode 25: Have brands mastered social media?

19/11/2020

podcast

CIM Marketing Podcast - Episode 21: The secrets of great brand storytelling

24/09/2020

podcast

CIM Marketing Podcast - Episode 19: Brand, influencers and ethical consumption

16/07/2020

CIM Marketing Podcast - Episode 17: Marketing the great unlock — podcast

CIM Marketing Podcast - Episode 17: Marketing the great unlock

25/06/2020

CIM Marketing Podcast - Episode 14: Marketing at warp speed — podcast

CIM Marketing Podcast - Episode 14: Marketing at warp speed

06/05/2020

CIM Marketing Podcast - Episode 13: How to scale in strife — podcast

CIM Marketing Podcast - Episode 13: How to scale in strife

16/04/2020

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope — podcast

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope

19/03/2020

CIM Marketing Podcast - Episode 9: How to style social value — podcast

CIM Marketing Podcast - Episode 9: How to style social value

06/02/2020

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas — podcast

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas

28/11/2019

podcast

CIM Marketing Podcast - Episode 5: Bottling the essence of a brand

14/11/2019

CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious — podcast

CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious

17/10/2019

CIM Marketing Podcast - Episode 1: England's golden summer of sport — podcast

CIM Marketing Podcast - Episode 1: England's golden summer of sport

19/09/2019

Quick Read (17 articles)

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet — Quick Read

Supporting the ‘fatty food law’ is marketing’s most surprising stance yet

09/07/2021

You don't need a big budget to make a big impact — Quick Read

You don't need a big budget to make a big impact

30/04/2021

The new non-boozy booze brands making moderation mainstream — Quick Read

The new non-boozy booze brands making moderation mainstream

29/01/2021

The next stage of social commerce: livestream shopping — Quick Read

The next stage of social commerce: livestream shopping

15/01/2021

John Lewis Christmas ad 2020: Our take on ‘Give a little love’ — Quick Read

John Lewis Christmas ad 2020: Our take on ‘Give a little love’

13/11/2020

The new LinkedIn feature for marketers to get excited about — Quick Read

The new LinkedIn feature for marketers to get excited about

16/10/2020

Burger King's controversial Twitch tactics cause backlash — Quick Read

Burger King's controversial Twitch tactics cause backlash

25/08/2020

Quick Read

The most inspiring brand innovations during lockdown

28/07/2020

Quick Read

The most impactful ads emerging from brand recovery

05/06/2020

Sainsbury's invests in personalisation with 'On the go' stores — Quick Read

Sainsbury's invests in personalisation with 'On the go' stores

12/02/2020

Peloton advert attracts social media backlash — Quick Read

Peloton advert attracts social media backlash

06/12/2019

Starling Bank makes good use of its airtime — Quick Read

Starling Bank makes good use of its airtime

18/10/2019

Every Mind Matters campaign launches with prime time TV takeover — Quick Read

Every Mind Matters campaign launches with prime time TV takeover

10/10/2019

Volkswagen rebrands as emissions scandal resurfaces — Quick Read

Volkswagen rebrands as emissions scandal resurfaces

01/10/2019

The problem with Facebook's privacy cafés — Quick Read

The problem with Facebook's privacy cafés

06/09/2019

Facebook tightens hold on WhatsApp and Instagram — Quick Read

Facebook tightens hold on WhatsApp and Instagram

08/08/2019

Cancer Research campaign causes a commotion — Quick Read

Cancer Research campaign causes a commotion

12/07/2019

Webinar (34 articles)

Member Exclusive: Neuromarketing and the science of desire — webinar

Member Exclusive: Neuromarketing and the science of desire

23/04/2025

Member Exclusive: Bringing brands to life through storytelling — webinar

Member Exclusive: Bringing brands to life through storytelling

25/03/2025

webinar

Member Exclusive: Leveraging distinctive brand assets in Christmas ad campaigns

26/11/2024

webinar

Member Exclusive: The value of a sustainable brand strategy

24/04/2024

Member Exclusive: How to successfully implement social media listening to support your ... — webinar

Member Exclusive: How to successfully implement social media listening to support your ...

22/02/2024

Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour — webinar

Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour

25/01/2024

Member Exclusive: Account-Based Marketing for uncertain times — webinar

Member Exclusive: Account-Based Marketing for uncertain times

13/12/2023

Member Exclusive: Finding success by mapping the digital customer experience — webinar

Member Exclusive: Finding success by mapping the digital customer experience

12/07/2023

Member Exclusive: How to pivot your career and step into consultancy — webinar

Member Exclusive: How to pivot your career and step into consultancy

Member Exclusive: How to beat imposter syndrome and boost your self-belief — webinar

Member Exclusive: How to beat imposter syndrome and boost your self-belief

11/05/2023

webinar

Member Exclusive: Whose ad is this? Making your brand instantly recognisable

25/04/2023

Member Exclusive: Supercharge your social media strategy for 2023 — webinar

Member Exclusive: Supercharge your social media strategy for 2023

23/03/2023

Member Exclusive: Gateway to digital psychology for marketing professionals — webinar

Member Exclusive: Gateway to digital psychology for marketing professionals

webinar

Member Exclusive: How purpose can guide your brand to its highest potential

Member Exclusive: How new GDPR legislation will affect your marketing strategy — webinar

Member Exclusive: How new GDPR legislation will affect your marketing strategy

13/10/2022

webinar

Member Exclusive: Why your personal brand is your most important campaign yet

15/09/2022

Member Exclusive: Five marketing tips SMEs need to know for 2023 — webinar

Member Exclusive: Five marketing tips SMEs need to know for 2023

11/08/2022

Member Exclusive: The science of customer-centricity — webinar

Member Exclusive: The science of customer-centricity

23/06/2022

Member Exclusive: Common content marketing mistakes you should avoid — webinar

Member Exclusive: Common content marketing mistakes you should avoid

27/04/2022

Member Exclusive: Six ways to win with LinkedIn advertising — webinar

Member Exclusive: Six ways to win with LinkedIn advertising

08/02/2022

Member Exclusive: Take control of your marketing career and development in 2022 — webinar

Member Exclusive: Take control of your marketing career and development in 2022

25/01/2022

Member Exclusive: Is marketing responsible for diversity and inclusion? — webinar

Member Exclusive: Is marketing responsible for diversity and inclusion?

28/10/2021

The modern marketing toolkit: Do you have the skills you need? — webinar

The modern marketing toolkit: Do you have the skills you need?

25/05/2021

Member Exclusive: How marketers can drive sustainability across the business — webinar

Member Exclusive: How marketers can drive sustainability across the business

27/04/2021

webinar

Member Exclusive: The critical role of storytelling in brand recovery

29/03/2021

How coronavirus accelerated digital adoption and what brands need to do to stay ahead — webinar

How coronavirus accelerated digital adoption and what brands need to do to stay ahead

28/01/2021

Member Exclusive: The vital role of brands in times of crisis — webinar

Member Exclusive: The vital role of brands in times of crisis

21/07/2020

Practical Insights: Developing powerful new channels and alliances — webinar

Practical Insights: Developing powerful new channels and alliances

21/08/2019

webinar

Key Insights: Brand strategy for Brexit and beyond

18/03/2019

Practical Insights: Key principles of customer experience — webinar

Practical Insights: Key principles of customer experience

29/01/2019

Practical Insights: Taking your marketing strategy worldwide — webinar

Practical Insights: Taking your marketing strategy worldwide

21/11/2018

webinar

Brand Contributor: How data-driven is your marketing organisation?

26/09/2018

Marketing for good: Think of consumers as friends — webinar

Marketing for good: Think of consumers as friends

31/07/2018

Practical Insights: Partnership marketing - is this the eighth P? — webinar

Practical Insights: Partnership marketing - is this the eighth P?

21/03/2017

›