Blog
Understanding shopping behaviour for brand growth
11/10/2024
Results for Search
Blog (41 articles)
Blog
Forging foundations through brand and purpose
13/09/2024
Blog
Developing a brand: Collaboration, Inclusion and Patience
23/08/2024
Blog
Five of the most innovative sustainable packaging solutions
12/07/2024
Blog
How marketers can gear up for a sports-filled summer
21/06/2024
Blog
Why marketers should apply tone of voice across all touchpoints
12/04/2024
Blog
How to respond to positive and negative reviews online
22/03/2024
Blog
What lessons can marketers learn from this year's Super Bowl?
16/02/2024
Blog
Top marketing trends for 2024
05/01/2024
Blog
The six secrets of a brand strategy
17/11/2023
Blog
AI: All the content, none of the experience
13/10/2023
Blog
Regional marketing insights: The Midlands, with Di Tunney and Jack Hardy
08/08/2023
Blog
Catalyst profile exclusive: The Future Builder
25/05/2023
Blog
Is gender neutrality the way forward for brands?
27/01/2023
Blog
What are the secrets to successful sustainable marketing?
24/08/2022
Blog
Three examples of cut-through digital copywriting
08/11/2021
Blog
Steps towards sustainability: How brands can reduce their impact
05/11/2021
Blog
Marketers must innovate to stay relevant in an age of infinite change
15/10/2021
Blog
Five tips for greater social media engagement
21/06/2021
Blog
Pride 2021: Marketing fails to have courage with diversity & inclusion
18/06/2021
Blog
Why do marketers struggle with authentic purpose?
12/04/2021
Blog
How payment systems became your biggest brand asset
19/02/2021
Blog
Have marketers lost control of the scammers?
18/12/2020
Blog
Three common social media mistakes brands still make
03/12/2020
Blog
Escapism vs reality: The polarity of Christmas ads in 2020
20/11/2020
Blog
Marketers redefine customer experience for a post-COVID world
13/11/2020
Blog
How brands can bring Christmas 'in-home' this year
02/10/2020
Blog
How effective is nostalgia marketing?
11/09/2020
Blog
Premier League return gives brands a sporting chance in lockdown
19/06/2020
Blog
Marketers must add value, not volume, post-lockdown
01/06/2020
Blog
Restarting business: How to wake from the lockdown sleep
01/05/2020
Blog
Make employee engagement a priority in times of crisis
20/03/2020
Blog
Brand storytelling is a marketing must-have
13/03/2020
Blog
No Buy Year spells trouble for marketers
14/02/2020
Blog
Examining the brand response to Australia’s bushfire crisis
21/01/2020
Blog
Department stores’ everyman appeal may be their downfall
09/12/2019
Blog
Where does influencer marketing go next?
22/11/2019
Blog
How marketers can lead the charge for flexible working
08/11/2019
Blog
Why brands are returning to the high street
24/10/2019
Blog
Brand alone can’t save M&S’s bottom line
04/10/2019
Blog
For the greater good – profitable partnerships
28/11/2016
Catalyst (15 articles)
Catalyst
Catalyst issue 3 | 2024: Playing politics
11/07/2024
Catalyst
Catalyst issue 2 | 2024: The great turn-off
16/04/2024
Catalyst
Catalyst issue 1 | 2024: Golden Handcuffs
26/01/2024
Catalyst
Catalyst issue 4 | 2023: A Step Up
30/10/2023
Catalyst
Innovation Nation: Help marketers and customers get over the shock of the new
13/09/2023
Catalyst
Direct Action: Brands can find growth during the big squeeze
23/08/2023
Catalyst
It's all in the mind: ASICS delves into its founding purpose for differentiation
26/06/2023
Catalyst
Catalyst issue 2 | 2023: Off the bandwagon
24/04/2023
Catalyst
Catalyst issue 1 | 2023: Deep immersion
30/01/2023
Catalyst
Catalyst issue 1 | 2022: Into the metaverse
24/01/2022
Catalyst
Catalyst issue 4 | 2021: Brand bravery
25/10/2021
Catalyst
Catalyst issue 1 | 2021: Practical magic
18/01/2021
Catalyst
Catalyst issue 4 | 2020: Listen, then speak
19/10/2020
Catalyst
Catalyst issue 3 | 2020: Taking care of business
17/07/2020
Catalyst
Catalyst issue 2 | 2020: Fresh faces
16/04/2020
Editorial (78 articles)
Editorial
Why brand stories are essential
05/04/2024
Editorial
April Fools' Day: Reflecting on the industry’s favourite marketing campaigns
02/04/2024
Editorial
How to get your press releases noticed and written about
26/01/2024
Editorial
Step into Christmas and side-step these seasonal marketing mishaps
22/12/2023
Editorial
Harness the power of personalisation to foster stronger connections
10/11/2023
Editorial
How 'customer-centric' is your brand?
03/11/2023
Editorial
How can an unconventional brand collaboration bring business success?
27/10/2023
Editorial
Is your marketing in need of a purpose upgrade?
26/10/2023
Editorial
How to get better outputs from generative AI
06/10/2023
Editorial
Sustainable Marketing: What’s happening right now?
01/09/2023
Editorial
From brain waves to brand success: How neuroscience can elevate your marketing
18/08/2023
Editorial
How can financial services marketers achieve the right balance between brand and demand?
15/06/2023
Editorial
How can marketers optimise recruitment and retention in the post-digital world?
06/06/2023
Editorial
Think like a journalist: Six ways to create compelling copy
19/05/2023
Editorial
What is the de-influencing trend?
16/05/2023
Editorial
How marketers and freelancers can nurture a successful working relationship
31/03/2023
Editorial
Five things you should know when hiring a freelance copywriter
24/03/2023
Editorial
How purpose can guide your brand to its highest potential
13/01/2023
Editorial
Key marketing trends for Christmas 2022 and beyond
23/12/2022
Editorial
The importance of developing a customer-first mindset
16/09/2022
Editorial
What does the rise of spin-off marketing roles mean for mainstream marketers?
26/08/2022
Editorial
Charging for online returns: A turning point for retailers?
15/07/2022
Editorial
How to work with influencers as a small business: A complete guide
01/07/2022
Editorial
Five key questions to ask of your content marketing
28/06/2022
Editorial
Three ways marketers can better engage Gen Z talent
26/04/2022
Editorial
Unmissable moments: Highlights from CIM's Sustainability Summit
22/04/2022
Editorial
Marketing must-reads: Prioritise your personal brand
07/01/2022
Editorial
What's next for customer experience in 2022?
13/12/2021
Editorial
How The Body Shop benefitted from social listening
12/11/2021
Editorial
Three brands to watch with a sustainable USP
29/10/2021
Editorial
When is the right time to rebrand?
22/10/2021
Editorial
Is the 'do not work' mandate here to stay?
24/09/2021
Editorial
Carbon labelling: The next brand battlefield
17/09/2021
Editorial
Marketing must-reads: Spotlight on sustainability
03/09/2021
Editorial
Survival of the fittest: Inside Gymshark’s strategy for brand longevity
13/08/2021
Editorial
Zoom aims to build brand post-pandemic beyond just video calling
02/07/2021
Editorial
The skills you need on your marketing CV
01/07/2021
Editorial
Marketing post-Covid: A land of opportunities
23/06/2021
Editorial
Sustainable transformation is not an option, it is the only option
21/06/2021
Editorial
Where brands should focus investment post-Covid
07/06/2021
Editorial
Why brands need good stories in and out of recovery
27/04/2021
Editorial
A day in the life: Brand marketing executive
22/04/2021
Editorial
Dog health brand YuMOVE taps into pandemic pet boom
06/04/2021
Editorial
The B2B brands breaking through on TikTok
01/04/2021
Editorial
Marketing must-reads for spring 2021
23/03/2021
Editorial
The rise of the 'titan' brand
12/03/2021
Editorial
How has digital marketing impacted the customer buying journey?
01/03/2021
Editorial
Zurich sets the standard for post-pandemic employer branding
26/02/2021
Editorial
The building blocks of an effective brand strategy
22/02/2021
Editorial
What’s the point of a brand strategy?
08/02/2021
Editorial
Inside the world of hype-brand partnerships
28/01/2021
Editorial
A day in the life: PR executive
25/01/2021
Editorial
How sleep-fatigued consumers are shaking up the wellbeing market
08/01/2021
Editorial
Brands must go beyond transliteration for regional customers
21/12/2020
Editorial
What’s the right media mix for 2021? Kantar’s predictions are here
27/11/2020
Editorial
A day in the life: Studying marketer
14/10/2020
Editorial
Brand reputation number one marketing priority post-lockdown
18/09/2020
Editorial
Marketing must-reads for summer 2020
13/07/2020
Editorial
Seven ways marketing has changed during Covid-19
24/06/2020
Editorial
Three ways to avoid greenwashing in marketing
17/06/2020
Editorial
Marketers must realign with customer needs post-coronavirus
29/05/2020
Editorial
Brands must go beyond social distancing to connect
18/05/2020
Editorial
Lessons in digital content from Covid-19
11/05/2020
Editorial
Are you striking the right tone on social media?
27/04/2020
Editorial
How brands are embedding social distancing into their marketing
21/04/2020
Editorial
Why brand building is essential in times of precarity
09/04/2020
Editorial
Adapting your content marketing in the age of coronavirus
02/04/2020
Editorial
Internal comms: Five ways to ensure engagement during coronavirus crisis
27/03/2020
Editorial
When brands go woke, do they go broke?
03/02/2020
Editorial
2019 in review: 2020 will be the year that marketing...
18/12/2019
Editorial
2019 in review: Our favourite campaigns
16/12/2019
Editorial
How social media powers 'Brand Me'
01/11/2019
Editorial
Five marketing campaigns you won’t have seen (and why)
21/10/2019
Editorial
Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility
23/09/2019
Editorial
The modern guide to influencer marketing
29/03/2019
Editorial
Why internal marketing is as important as external
07/09/2018
Editorial
Maximise your marketing talent
03/09/2018
Editorial
Campaigns that changed the marketing world
13/08/2018
Podcast (43 articles)
podcast
Episode 95: Snapchat special – brand partnerships for a sporting summer
13/06/2024
podcast
Episode 91: AI – threat or promise?
18/04/2024
podcast
Episode 90: Marketing the election - What marketers can bring to politics
04/04/2024
podcast
Episode 83: What makes a great marketing leader?
12/10/2023
podcast
Episode 82: How to start your own marketing agency
28/09/2023
podcast
Episode 78: Understanding consumer behaviour with neuroscience
25/05/2023
podcast
Episode 77: Using effective reactive marketing for your brand
11/05/2023
podcast
Episode 76: Stress and speaking out
13/04/2023
podcast
Episode 75: How to destroy your brand
30/03/2023
podcast
Episode 74: Time to bin binary brand archetypes
02/03/2023
podcast
Episode 73: When change becomes opportunity (1)
16/02/2023
podcast
Episode 72: Increase impact with immersion
02/02/2023
podcast
Episode 69: The ins and outs of influencer marketing
24/11/2022
podcast
Episode 68: How to use disruption for good
10/11/2022
podcast
CIM Marketing Podcast - Episode 65: How does creativity influence brand advocacy?
29/09/2022
podcast
CIM Marketing Podcast - Episode 64: Is customer-led marketing the key to innovation?
15/09/2022
podcast
CIM Marketing Podcast - Episode 61: Be part of the solution, not the problem
07/07/2022
podcast
CIM Marketing Podcast - Episode 54: Your social media spring clean
31/03/2022
podcast
CIM Marketing Podcast - Episode 51: How to free your brand’s green fear
17/02/2022
podcast
CIM Marketing Podcast - Episode 45: How to master your personal marketing mix
28/10/2021
podcast
CIM Marketing Podcast - Episode 44: Sustainable power-ups for your brand
14/10/2021
podcast
CIM Marketing Podcast - Episode 41: Supercharge your brand with social-first thinking
02/09/2021
podcast
CIM Marketing Podcast - Episode 39: Marketing’s representation crisis
08/07/2021
podcast
CIM Marketing Podcast - Episode 37: Harness the power of people for your brand
10/06/2021
podcast
CIM Marketing Podcast - Episode 36: Why video is a key marketing tool
27/05/2021
podcast
CIM Marketing Podcast - Episode 33: The craft of customer-centricity
15/04/2021
podcast
CIM Marketing Podcast - Episode 31: What makes a sustainable brand?
18/03/2021
podcast
CIM Marketing Podcast - Episode 29: What's next for Brand USA?
18/02/2021
podcast
CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok
04/02/2021
podcast
CIM Marketing Podcast - Episode 27: Mastering the craft of creativity
21/01/2021
podcast
CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising
03/12/2020
podcast
CIM Marketing Podcast - Episode 25: Have brands mastered social media?
19/11/2020
podcast
CIM Marketing Podcast - Episode 21: The secrets of great brand storytelling
24/09/2020
podcast
CIM Marketing Podcast - Episode 19: Brand, influencers and ethical consumption
16/07/2020
podcast
CIM Marketing Podcast - Episode 17: Marketing the great unlock
25/06/2020
podcast
CIM Marketing Podcast - Episode 14: Marketing at warp speed
06/05/2020
podcast
CIM Marketing Podcast - Episode 13: How to scale in strife
16/04/2020
podcast
CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope
19/03/2020
podcast
CIM Marketing Podcast - Episode 9: How to style social value
06/02/2020
podcast
CIM Marketing Podcast - Episode 6: The marketers that stole Christmas
28/11/2019
podcast
CIM Marketing Podcast - Episode 5: Bottling the essence of a brand
14/11/2019
podcast
CIM Marketing Podcast - Episode 3: Fashion - the fast and the furious
17/10/2019
podcast
CIM Marketing Podcast - Episode 1: England's golden summer of sport
19/09/2019
Quick Read (17 articles)
Quick Read
Supporting the ‘fatty food law’ is marketing’s most surprising stance yet
09/07/2021
Quick Read
You don't need a big budget to make a big impact
30/04/2021
Quick Read
The new non-boozy booze brands making moderation mainstream
29/01/2021
Quick Read
The next stage of social commerce: livestream shopping
15/01/2021
Quick Read
John Lewis Christmas ad 2020: Our take on ‘Give a little love’
13/11/2020
Quick Read
The new LinkedIn feature for marketers to get excited about
16/10/2020
Quick Read
Burger King's controversial Twitch tactics cause backlash
25/08/2020
Quick Read
The most inspiring brand innovations during lockdown
28/07/2020
Quick Read
The most impactful ads emerging from brand recovery
05/06/2020
Quick Read
Sainsbury's invests in personalisation with 'On the go' stores
12/02/2020
Quick Read
Peloton advert attracts social media backlash
06/12/2019
Quick Read
Starling Bank makes good use of its airtime
18/10/2019
Quick Read
Every Mind Matters campaign launches with prime time TV takeover
10/10/2019
Quick Read
Volkswagen rebrands as emissions scandal resurfaces
01/10/2019
Quick Read
The problem with Facebook's privacy cafés
06/09/2019
Quick Read
Facebook tightens hold on WhatsApp and Instagram
08/08/2019
Quick Read
Cancer Research campaign causes a commotion
12/07/2019
Webinar (31 articles)
webinar
Member Exclusive: The value of a sustainable brand strategy
24/04/2024
webinar
Member Exclusive: How to successfully implement social media listening to support your ...
22/02/2024
webinar
Member Exclusive: How to use neuromarketing to decode and predict consumer behaviour
25/01/2024
webinar
Member Exclusive: Account-Based Marketing for uncertain times
13/12/2023
webinar
Member Exclusive: Finding success by mapping the digital customer experience
12/07/2023
webinar
Member Exclusive: How to pivot your career and step into consultancy
webinar
Member Exclusive: How to beat imposter syndrome and boost your self-belief
11/05/2023
webinar
Member Exclusive: Whose ad is this? Making your brand instantly recognisable
25/04/2023
webinar
Member Exclusive: Supercharge your social media strategy for 2023
23/03/2023
webinar
Member Exclusive: Gateway to digital psychology for marketing professionals
webinar
Member Exclusive: How purpose can guide your brand to its highest potential
webinar
Member Exclusive: How new GDPR legislation will affect your marketing strategy
13/10/2022
webinar
Member Exclusive: Why your personal brand is your most important campaign yet
15/09/2022
webinar
Member Exclusive: Five marketing tips SMEs need to know for 2023
11/08/2022
webinar
Member Exclusive: The science of customer-centricity
23/06/2022
webinar
Member Exclusive: Common content marketing mistakes you should avoid
27/04/2022
webinar
Member Exclusive: Six ways to win with LinkedIn advertising
08/02/2022
webinar
Member Exclusive: Take control of your marketing career and development in 2022
25/01/2022
webinar
Member Exclusive: Is marketing responsible for diversity and inclusion?
28/10/2021
webinar
The modern marketing toolkit: Do you have the skills you need?
25/05/2021
webinar
Member Exclusive: How marketers can drive sustainability across the business
27/04/2021
webinar
Member Exclusive: The critical role of storytelling in brand recovery
29/03/2021
webinar
How coronavirus accelerated digital adoption and what brands need to do to stay ahead
28/01/2021
webinar
Member Exclusive: The vital role of brands in times of crisis
21/07/2020
webinar
Practical Insights: Developing powerful new channels and alliances
21/08/2019
webinar
Key Insights: Brand strategy for Brexit and beyond
18/03/2019
webinar
Practical Insights: Key principles of customer experience
29/01/2019
webinar
Practical Insights: Taking your marketing strategy worldwide
21/11/2018
webinar
Brand Contributor: How data-driven is your marketing organisation?
26/09/2018
webinar
Marketing for good: Think of consumers as friends
31/07/2018
webinar
Practical Insights: Partnership marketing - is this the eighth P?
21/03/2017