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Blog (29 articles)

A career in marketing: Is it right for me? — Blog

A career in marketing: Is it right for me?

05/08/2022

How is Virtual Reality changing the way we do business? — Blog

How is Virtual Reality changing the way we do business?

07/06/2022

Essential marketing skills you need on your CV — Blog

Essential marketing skills you need on your CV

24/05/2022

Marketing must-reads: Kickstart your marketing career — Blog

Marketing must-reads: Kickstart your marketing career

08/04/2022

Routes into marketing: Is university right for you? — Blog

Routes into marketing: Is university right for you?

18/03/2022

Your first marketing role: Marketing translator — Blog

Your first marketing role: Marketing translator

21/01/2022

Your first marketing role: Expectations vs reality — Blog

Your first marketing role: Expectations vs reality

19/11/2021

Three examples of cut-through digital copywriting — Blog

Three examples of cut-through digital copywriting

08/11/2021

CIM Virtual Work Experience: The first step in my journey to marketing apprentice — Blog

CIM Virtual Work Experience: The first step in my journey to marketing apprentice

29/09/2021

The value of marketing training today — Blog

The value of marketing training today

01/07/2021

Five tips for greater social media engagement — Blog

Five tips for greater social media engagement

21/06/2021

Pride 2021: Marketing fails to have courage with diversity & inclusion — Blog

Pride 2021: Marketing fails to have courage with diversity & inclusion

18/06/2021

How has the coronavirus pandemic impacted marketing? — Blog

How has the coronavirus pandemic impacted marketing?

23/04/2021

Why do marketers struggle with authentic purpose? — Blog

Why do marketers struggle with authentic purpose?

12/04/2021

Where to focus your learning in 2021 — Blog

Where to focus your learning in 2021

04/01/2021

Have marketers lost control of the scammers? — Blog

Have marketers lost control of the scammers?

18/12/2020

Improve your social media 'Stories' in four simple steps — Blog

Improve your social media 'Stories' in four simple steps

11/12/2020

Lessons from 2020 must endure for New Year success — Blog

Lessons from 2020 must endure for New Year success

04/12/2020

Three common social media mistakes brands still make — Blog

Three common social media mistakes brands still make

03/12/2020

Marketers redefine customer experience for a post-COVID world — Blog

Marketers redefine customer experience for a post-COVID world

13/11/2020

Consumers still need a world beyond online — Blog

Consumers still need a world beyond online

23/10/2020

How brands can bring Christmas 'in-home' this year — Blog

How brands can bring Christmas 'in-home' this year

02/10/2020

Are marketers slave to the algorithm? — Blog

Are marketers slave to the algorithm?

04/09/2020

Blog

Premier League return gives brands a sporting chance in lockdown

19/06/2020

It's not all bad news for print advertising — Blog

It's not all bad news for print advertising

17/01/2020

Digital disruption for marketers in the Middle East — Blog

Digital disruption for marketers in the Middle East

22/11/2019

Where does influencer marketing go next? — Blog

Where does influencer marketing go next?

22/11/2019

How Greta Thunberg got the world talking — Blog

How Greta Thunberg got the world talking

23/08/2019

Five stages of your customers' buying journey — Blog

Five stages of your customers' buying journey

Catalyst (1 articles)

Catalyst issue 3 | 2022: Sustained effort — Catalyst

Catalyst issue 3 | 2022: Sustained effort

18/07/2022

Editorial (76 articles)

How to work with influencers as a small business: A complete guide — Editorial

How to work with influencers as a small business: A complete guide

01/07/2022

Five key questions to ask of your content marketing — Editorial

Five key questions to ask of your content marketing

28/06/2022

A guide to effective, efficient thought leadership — Editorial

A guide to effective, efficient thought leadership

01/06/2022

Q&A: How the ASA are keeping advertisers accountable to their sustainability claims — Editorial

Q&A: How the ASA are keeping advertisers accountable to their sustainability claims

27/05/2022

Your top LinkedIn advertising questions, answered — Editorial

Your top LinkedIn advertising questions, answered

06/05/2022

Secrets to copywriting success from industry experts — Editorial

Secrets to copywriting success from industry experts

29/04/2022

Copywriting 101: The secrets to an effective company blog — Editorial

Copywriting 101: The secrets to an effective company blog

25/03/2022

The surprising truth about what Gen Z wants from social media — Editorial

The surprising truth about what Gen Z wants from social media

25/02/2022

Lovehoney’s CCO on using customer data respectfully — Editorial

Lovehoney’s CCO on using customer data respectfully

28/01/2022

Marketing must-reads: The diversity and inclusion directive — Editorial

Marketing must-reads: The diversity and inclusion directive

03/12/2021

Marketing graduates: What does it take to make it? — Editorial

Marketing graduates: What does it take to make it?

26/11/2021

How The Body Shop benefitted from social listening — Editorial

How The Body Shop benefitted from social listening

12/11/2021

Why enter The Pitch 2022? — Editorial

Why enter The Pitch 2022?

28/10/2021

How people power businesses today — Editorial

How people power businesses today

08/10/2021

The brands finally addressing the menopause market — Editorial

The brands finally addressing the menopause market

01/10/2021

Diversity & Inclusion: Are marketers doing enough? — Editorial

Diversity & Inclusion: Are marketers doing enough?

08/09/2021

Is “head of remote” a marketer’s next career choice? — Editorial

Is “head of remote” a marketer’s next career choice?

27/08/2021

Time for marketers to wise up to influencer fraud — Editorial

Time for marketers to wise up to influencer fraud

30/07/2021

The skills you need on your marketing CV — Editorial

The skills you need on your marketing CV

01/07/2021

The ‘ordinary’ influencers generating extraordinary results — Editorial

The ‘ordinary’ influencers generating extraordinary results

25/06/2021

Marketing post-Covid: A land of opportunities — Editorial

Marketing post-Covid: A land of opportunities

23/06/2021

The biggest challenges facing digital marketers today — Editorial

The biggest challenges facing digital marketers today

14/06/2021

Report: The future of marketing and customer experience — Editorial

Report: The future of marketing and customer experience

07/06/2021

Where brands should focus investment post-Covid — Editorial

Where brands should focus investment post-Covid

07/06/2021

What a forced Facebook split could mean for marketers — Editorial

What a forced Facebook split could mean for marketers

26/05/2021

Seven steps to creating truly stand-out emails — Editorial

Seven steps to creating truly stand-out emails

17/05/2021

How to kickstart effective email marketing campaigns — Editorial

How to kickstart effective email marketing campaigns

07/05/2021

A day in the life: Creative executive — Editorial

A day in the life: Creative executive

04/05/2021

Why brands need good stories in and out of recovery — Editorial

Why brands need good stories in and out of recovery

27/04/2021

Editorial

A day in the life: Brand marketing executive

22/04/2021

Why filmmaking is a must-have skill in the digital world — Editorial

Why filmmaking is a must-have skill in the digital world

16/04/2021

5 reasons marketers need to know their data — Editorial

5 reasons marketers need to know their data

09/04/2021

Editorial

Dog health brand YuMOVE taps into pandemic pet boom

06/04/2021

The B2B brands breaking through on TikTok — Editorial

The B2B brands breaking through on TikTok

01/04/2021

A day in the life: Senior designer — Editorial

A day in the life: Senior designer

15/03/2021

Editorial

The rise of the 'titan' brand

12/03/2021

How has digital marketing impacted the customer buying journey? — Editorial

How has digital marketing impacted the customer buying journey?

01/03/2021

Zurich sets the standard for post-pandemic employer branding — Editorial

Zurich sets the standard for post-pandemic employer branding

26/02/2021

How to make TikTok worth your time — Editorial

How to make TikTok worth your time

04/02/2021

The digital skills you need to progress in marketing — Editorial

The digital skills you need to progress in marketing

22/01/2021

The rise, fall and stuttering of e-commerce in Africa — Editorial

The rise, fall and stuttering of e-commerce in Africa

14/01/2021

Social listening: A marketing must in 2021? — Editorial

Social listening: A marketing must in 2021?

11/01/2021

Brands must go beyond transliteration for regional customers — Editorial

Brands must go beyond transliteration for regional customers

21/12/2020

What’s the right media mix for 2021? Kantar’s predictions are here — Editorial

What’s the right media mix for 2021? Kantar’s predictions are here

27/11/2020

Three video apps you need to supercharge your social media strategy — Editorial

Three video apps you need to supercharge your social media strategy

25/11/2020

Marketing must-reads: Christmas gift guide 2020 — Editorial

Marketing must-reads: Christmas gift guide 2020

16/11/2020

How prepared is your sector for the digital challenge? — Editorial

How prepared is your sector for the digital challenge?

11/11/2020

Why India is all ears for radio — Editorial

Why India is all ears for radio

09/11/2020

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’ — Editorial

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’

29/10/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

Report: An ethical guide to artificial intelligence — Editorial

Report: An ethical guide to artificial intelligence

03/09/2020

How to ask your business for training — Editorial

How to ask your business for training

01/09/2020

A day in the life: Digital marketing executive — Editorial

A day in the life: Digital marketing executive

21/08/2020

How to get started in marketing — Editorial

How to get started in marketing

07/08/2020

What digital skills do marketers need now? — Editorial

What digital skills do marketers need now?

31/07/2020

Marketing must-reads for summer 2020 — Editorial

Marketing must-reads for summer 2020

13/07/2020

Seven ways marketing has changed during Covid-19 — Editorial

Seven ways marketing has changed during Covid-19

24/06/2020

15 reasons why content marketing fails — Editorial

15 reasons why content marketing fails

22/06/2020

Three ways to avoid greenwashing in marketing — Editorial

Three ways to avoid greenwashing in marketing

17/06/2020

Lessons in digital content from Covid-19 — Editorial

Lessons in digital content from Covid-19

11/05/2020

Are you striking the right tone on social media? — Editorial

Are you striking the right tone on social media?

27/04/2020

How brands are embedding social distancing into their marketing — Editorial

How brands are embedding social distancing into their marketing

21/04/2020

Zoom, haircuts and live streams: Data trends emerging from coronavirus outbreak — Editorial

Zoom, haircuts and live streams: Data trends emerging from coronavirus outbreak

06/04/2020

Adapting your content marketing in the age of coronavirus — Editorial

Adapting your content marketing in the age of coronavirus

02/04/2020

Six easy steps to master Google Analytics — Editorial

Six easy steps to master Google Analytics

28/02/2020

Pioneering new skills in financial services — Editorial

Pioneering new skills in financial services

28/02/2020

2019 in review: 2020 will be the year that marketing... — Editorial

2019 in review: 2020 will be the year that marketing...

18/12/2019

2019 in review: Our favourite campaigns — Editorial

2019 in review: Our favourite campaigns

16/12/2019

Editorial

How social media powers 'Brand Me'

01/11/2019

Your 2020 digital skills checklist — Editorial

Your 2020 digital skills checklist

28/10/2019

Five marketing campaigns you won’t have seen (and why) — Editorial

Five marketing campaigns you won’t have seen (and why)

21/10/2019

The modern guide to influencer marketing — Editorial

The modern guide to influencer marketing

29/03/2019

What the digital skills gap means for marketers — Editorial

What the digital skills gap means for marketers

09/11/2018

Maximise your marketing talent — Editorial

Maximise your marketing talent

03/09/2018

Back to basics: Writing your first marketing plan — Editorial

Back to basics: Writing your first marketing plan

02/09/2018

The new customer buying journey — Editorial

The new customer buying journey

17/08/2018

Podcast (23 articles)

CIM Marketing Podcast - Episode 59: Should all marketers use social media? — podcast

CIM Marketing Podcast - Episode 59: Should all marketers use social media?

09/06/2022

CIM Marketing Podcast - Episode 58: Step into marketing's extended reality — podcast

CIM Marketing Podcast - Episode 58: Step into marketing's extended reality

26/05/2022

CIM Marketing Podcast - Episode 54: Your social media spring clean — podcast

CIM Marketing Podcast - Episode 54: Your social media spring clean

31/03/2022

CIM Marketing Podcast - Episode 50: Embrace the pace of change — podcast

CIM Marketing Podcast - Episode 50: Embrace the pace of change

03/02/2022

CIM Marketing Podcast - Episode 49: Beat the learning burden — podcast

CIM Marketing Podcast - Episode 49: Beat the learning burden

20/01/2022

CIM Marketing Podcast - Episode 48: How do your digital skills stack up? — podcast

CIM Marketing Podcast - Episode 48: How do your digital skills stack up?

09/12/2021

CIM Marketing Podcast - Episode 47: Take care of your community — podcast

CIM Marketing Podcast - Episode 47: Take care of your community

25/11/2021

CIM Marketing Podcast - Episode 43: Is Instagram the new CV? — podcast

CIM Marketing Podcast - Episode 43: Is Instagram the new CV?

30/09/2021

podcast

CIM Marketing Podcast - Episode 41: Supercharge your brand with social-first thinking

02/09/2021

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool — podcast

CIM Marketing Podcast - Episode 36: Why video is a key marketing tool

27/05/2021

CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration — podcast

CIM Marketing Podcast - Episode 32: The digital dilemma: In-depth knowledge vs integration

01/04/2021

CIM Marketing Podcast - Episode 30: How to change the conversation and drive change — podcast

CIM Marketing Podcast - Episode 30: How to change the conversation and drive change

04/03/2021

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok — podcast

CIM Marketing Podcast - Episode 28: How brands found confidence on TikTok

04/02/2021

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising — podcast

CIM Marketing Podcast - Episode 26: The new rules of Christmas advertising

03/12/2020

CIM Marketing Podcast - Episode 25: Have brands mastered social media? — podcast

CIM Marketing Podcast - Episode 25: Have brands mastered social media?

19/11/2020

podcast

CIM Marketing Podcast - Episode 21: The secrets of great brand storytelling

24/09/2020

podcast

CIM Marketing Podcast - Episode 19: Brand, influencers and ethical consumption

16/07/2020

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope — podcast

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope

19/03/2020

CIM Marketing Podcast - Episode 10: Inside the world of influencer marketing — podcast

CIM Marketing Podcast - Episode 10: Inside the world of influencer marketing

20/02/2020

CIM Marketing Podcast - Episode 9: How to style social value — podcast

CIM Marketing Podcast - Episode 9: How to style social value

06/02/2020

CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset — podcast

CIM Marketing Podcast - Episode 8: How marketers can harness consumers’ change mindset

16/01/2020

CIM Marketing Podcast - Episode 7: World's craziest political campaign pledges — podcast

CIM Marketing Podcast - Episode 7: World's craziest political campaign pledges

12/12/2019

CIM Marketing Podcast - Episode 4: The truth about sex and shopping — podcast

CIM Marketing Podcast - Episode 4: The truth about sex and shopping

31/10/2019

Quick Read (14 articles)

Starling Bank calls on marketers to diversify creative imagery — Quick Read

Starling Bank calls on marketers to diversify creative imagery

28/05/2021

How The Valuable 500 aims to normalise disability in advertising — Quick Read

How The Valuable 500 aims to normalise disability in advertising

21/05/2021

The new non-boozy booze brands making moderation mainstream — Quick Read

The new non-boozy booze brands making moderation mainstream

29/01/2021

The next stage of social commerce: livestream shopping — Quick Read

The next stage of social commerce: livestream shopping

15/01/2021

John Lewis Christmas ad 2020: Our take on ‘Give a little love’ — Quick Read

John Lewis Christmas ad 2020: Our take on ‘Give a little love’

13/11/2020

The new LinkedIn feature for marketers to get excited about — Quick Read

The new LinkedIn feature for marketers to get excited about

16/10/2020

Marketers must embrace older consumers properly — Quick Read

Marketers must embrace older consumers properly

09/10/2020

Burger King's controversial Twitch tactics cause backlash — Quick Read

Burger King's controversial Twitch tactics cause backlash

25/08/2020

Can Instagram Reels topple TikTok? — Quick Read

Can Instagram Reels topple TikTok?

14/08/2020

Why are brands leaving Facebook? — Quick Read

Why are brands leaving Facebook?

03/07/2020

Quick Read

The most impactful ads emerging from brand recovery

05/06/2020

Peloton advert attracts social media backlash — Quick Read

Peloton advert attracts social media backlash

06/12/2019

Facebook tightens hold on WhatsApp and Instagram — Quick Read

Facebook tightens hold on WhatsApp and Instagram

08/08/2019

Cancer Research campaign causes a commotion — Quick Read

Cancer Research campaign causes a commotion

12/07/2019

Thought Leadership (4 articles)

Impact of Marketing 2022 report – rebuilding better customer experiences — Thought Leadership

Impact of Marketing 2022 report – rebuilding better customer experiences

26/07/2022

The impact of marketing: Through the pandemic — Thought Leadership

The impact of marketing: Through the pandemic

30/11/2021

The impact of marketing: Digital Vision - living on the cutting edge — Thought Leadership

The impact of marketing: Digital Vision - living on the cutting edge

15/02/2021

Keep Social Honest 2014 — Thought Leadership

Keep Social Honest 2014

06/06/2014

Webinar (38 articles)

Member Exclusive: Five marketing tips SME's need to know for 2023 — webinar

Member Exclusive: Five marketing tips SME's need to know for 2023

11/08/2022

Member Exclusive: Supercharge your SEO and first-party data strategy — webinar

Member Exclusive: Supercharge your SEO and first-party data strategy

18/05/2022

Member Exclusive: Common content marketing mistakes you should avoid — webinar

Member Exclusive: Common content marketing mistakes you should avoid

27/04/2022

Member Exclusive: Six ways to win with LinkedIn advertising — webinar

Member Exclusive: Six ways to win with LinkedIn advertising

08/02/2022

Member Exclusive: Inspiration for your digital copywriting — webinar

Member Exclusive: Inspiration for your digital copywriting

10/11/2021

Member Exclusive: How will the death of third-party cookies affect your marketing? — webinar

Member Exclusive: How will the death of third-party cookies affect your marketing?

23/09/2021

Member Exclusive: How to create the ultimate user experience — webinar

Member Exclusive: How to create the ultimate user experience

22/07/2021

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns — webinar

Member Exclusive: Six mistakes to avoid with your Facebook advertising campaigns

29/06/2021

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC® — webinar

Member Exclusive: Marketing planning in a post-Covid world using SOSTAC®

19/05/2021

Member Exclusive: How marketers can drive sustainability across the business — webinar

Member Exclusive: How marketers can drive sustainability across the business

27/04/2021

Member Exclusive: Propel B2B growth with account-based marketing — webinar

Member Exclusive: Propel B2B growth with account-based marketing

24/02/2021

How coronavirus accelerated digital adoption and what brands need to do to stay ahead — webinar

How coronavirus accelerated digital adoption and what brands need to do to stay ahead

28/01/2021

Member Exclusive: Build a resilient marketing strategy for 2021 — webinar

Member Exclusive: Build a resilient marketing strategy for 2021

19/01/2021

Member Exclusive: Three steps to create quality video content on a budget — webinar

Member Exclusive: Three steps to create quality video content on a budget

03/11/2020

Winning in the next normal - Building marketing confidence and capability when the fut ... — webinar

Winning in the next normal - Building marketing confidence and capability when the fut ...

28/10/2020

Member Exclusive: Future-proof your digital marketing skills — webinar

Member Exclusive: Future-proof your digital marketing skills

02/09/2020

Member Exclusive: Driving digital strategies for social media — webinar

Member Exclusive: Driving digital strategies for social media

19/08/2020

Member Exclusive: Effective email marketing for customer retention — webinar

Member Exclusive: Effective email marketing for customer retention

04/06/2020

Member Exclusive: Get warm leads into the marketing funnel — webinar

Member Exclusive: Get warm leads into the marketing funnel

06/05/2020

Understanding your customer's digital journey — webinar

Understanding your customer's digital journey

16/03/2020

How to create content that drives conversion — webinar

How to create content that drives conversion

29/01/2020

Practical Insights: Regulation and AdTech: Is the future cookie-less? — webinar

Practical Insights: Regulation and AdTech: Is the future cookie-less?

13/11/2019

Practical Insights: Understand and influence buying behaviour — webinar

Practical Insights: Understand and influence buying behaviour

21/10/2019

Practical Insights: Influence audiences through influential copy — webinar

Practical Insights: Influence audiences through influential copy

24/07/2019

Qualifications: Aspire to be a senior marketer — webinar

Qualifications: Aspire to be a senior marketer

27/06/2019

Practical Insights: Multi-channel digital marketing — webinar

Practical Insights: Multi-channel digital marketing

20/05/2019

Practical Insights: How to create customer value — webinar

Practical Insights: How to create customer value

19/02/2019

Practical Insights: The power of persuasion in marketing — webinar

Practical Insights: The power of persuasion in marketing

18/12/2018

Practical Insights: The future marketer — webinar

Practical Insights: The future marketer

16/10/2018

Practical Insights: Building an internal communications strategy — webinar

Practical Insights: Building an internal communications strategy

11/09/2018

Qualifications: Find your future in digital — webinar

Qualifications: Find your future in digital

25/07/2018

Practical Insights: Why you should keep sending emails — webinar

Practical Insights: Why you should keep sending emails

11/07/2018

Practical Insights: Copywriting for today's online world — webinar

Practical Insights: Copywriting for today's online world

20/05/2018

Practical Insights: Are you ready for GDPR? — webinar

Practical Insights: Are you ready for GDPR?

16/04/2018

Practical Insights: How to engage with and retain your key customers — webinar

Practical Insights: How to engage with and retain your key customers

29/03/2018

Qualifications: Five actions to stay ahead in digital marketing — webinar

Qualifications: Five actions to stay ahead in digital marketing

01/03/2018

GDPR: The impact on marketers and how to prepare — webinar

GDPR: The impact on marketers and how to prepare

26/02/2018

Practical Insights: Latest trends in digital marketing — webinar

Practical Insights: Latest trends in digital marketing

06/02/2018

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