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Blog (18 articles)

Blog

How payment systems became your biggest brand asset

19/02/2021

Where to focus your learning in 2021 — Blog

Where to focus your learning in 2021

04/01/2021

Have marketers lost control of the scammers? — Blog

Have marketers lost control of the scammers?

18/12/2020

Lessons from 2020 must endure for New Year success — Blog

Lessons from 2020 must endure for New Year success

04/12/2020

Three common social media mistakes brands still make — Blog

Three common social media mistakes brands still make

03/12/2020

Lower prices, sell more? Debunking the pricing myth — Blog

Lower prices, sell more? Debunking the pricing myth

23/11/2020

Consumers still need a world beyond online — Blog

Consumers still need a world beyond online

23/10/2020

How brands can bring Christmas 'in-home' this year — Blog

How brands can bring Christmas 'in-home' this year

02/10/2020

How effective is nostalgia marketing? — Blog

How effective is nostalgia marketing?

11/09/2020

How marketers can do more with less — Blog

How marketers can do more with less

25/08/2020

Is the CMO role dying out? — Blog

Is the CMO role dying out?

26/06/2020

Restarting business: How to wake from the lockdown sleep — Blog

Restarting business: How to wake from the lockdown sleep

01/05/2020

Blog

Brand storytelling is a marketing must-have

13/03/2020

No Buy Year spells trouble for marketers — Blog

No Buy Year spells trouble for marketers

14/02/2020

It's not all bad news for print advertising — Blog

It's not all bad news for print advertising

17/01/2020

Where does influencer marketing go next? — Blog

Where does influencer marketing go next?

22/11/2019

Blog

Brand alone can’t save M&S’s bottom line

04/10/2019

Blog

For the greater good – profitable partnerships

28/11/2016

Catalyst (9 articles)

Catalyst issue 1 | 2021: Practical magic — Catalyst

Catalyst issue 1 | 2021: Practical magic

18/01/2021

Catalyst issue 4 | 2020: Listen, then speak — Catalyst

Catalyst issue 4 | 2020: Listen, then speak

19/10/2020

Catalyst issue 3 | 2020: Taking care of business — Catalyst

Catalyst issue 3 | 2020: Taking care of business

17/07/2020

Catalyst issue 2 | 2020: Fresh faces — Catalyst

Catalyst issue 2 | 2020: Fresh faces

16/04/2020

Catalyst issue 1 | 2020: Learnings, big and small — Catalyst

Catalyst issue 1 | 2020: Learnings, big and small

17/01/2020

Catalyst issue 4 | 2019: Challenging assumptions — Catalyst

Catalyst issue 4 | 2019: Challenging assumptions

14/10/2019

Catalyst issue 3 | 2019: Out of the ordinary — Catalyst

Catalyst issue 3 | 2019: Out of the ordinary

19/07/2019

Catalyst issue 2 | 2019: The uncertainty principle — Catalyst

Catalyst issue 2 | 2019: The uncertainty principle

17/04/2019

Catalyst issue 1 | 2019: Renew, reset, re-evaluate — Catalyst

Catalyst issue 1 | 2019: Renew, reset, re-evaluate

21/01/2019

Editorial (28 articles)

How has digital marketing impacted the customer buying journey? — Editorial

How has digital marketing impacted the customer buying journey?

01/03/2021

Editorial

The building blocks of an effective brand strategy

22/02/2021

Account-based marketing: Version 2.0 — Editorial

Account-based marketing: Version 2.0

15/02/2021

Editorial

What’s the point of a brand strategy?

08/02/2021

The rise, fall and stuttering of e-commerce in Africa — Editorial

The rise, fall and stuttering of e-commerce in Africa

14/01/2021

Social listening: A marketing must in 2021? — Editorial

Social listening: A marketing must in 2021?

11/01/2021

Brands must go beyond transliteration for regional customers — Editorial

Brands must go beyond transliteration for regional customers

21/12/2020

Is ‘carbon neutral’ the new ‘meat-free’? — Editorial

Is ‘carbon neutral’ the new ‘meat-free’?

16/12/2020

Report: What’s driving your business decisions? — Editorial

Report: What’s driving your business decisions?

11/12/2020

Deliver positive buyer experiences to propel B2B growth — Editorial

Deliver positive buyer experiences to propel B2B growth

10/12/2020

What’s the right media mix for 2021? Kantar’s predictions are here — Editorial

What’s the right media mix for 2021? Kantar’s predictions are here

27/11/2020

How prepared is your sector for the digital challenge? — Editorial

How prepared is your sector for the digital challenge?

11/11/2020

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’ — Editorial

Couture from the Congo: Meet the original Sub-Saharan African ‘influencers’

29/10/2020

Why enter The Pitch 2021? — Editorial

Why enter The Pitch 2021?

21/10/2020

Why it’s time to reboot the C-suite — Editorial

Why it’s time to reboot the C-suite

06/10/2020

Back to Basics: How to set SMART objectives — Editorial

Back to Basics: How to set SMART objectives

21/09/2020

Editorial

Brand reputation number one marketing priority post-lockdown

18/09/2020

Seven ways marketing has changed during Covid-19 — Editorial

Seven ways marketing has changed during Covid-19

24/06/2020

15 reasons why content marketing fails — Editorial

15 reasons why content marketing fails

22/06/2020

Marketers must realign with customer needs post-coronavirus — Editorial

Marketers must realign with customer needs post-coronavirus

29/05/2020

Brands must go beyond social distancing to connect — Editorial

Brands must go beyond social distancing to connect

18/05/2020

Editorial

Why brand building is essential in times of precarity

09/04/2020

Pioneering new skills in financial services — Editorial

Pioneering new skills in financial services

28/02/2020

When brands go woke, do they go broke? — Editorial

When brands go woke, do they go broke?

03/02/2020

2019 in review: 2020 will be the year that marketing... — Editorial

2019 in review: 2020 will be the year that marketing...

18/12/2019

2019 in review: Our favourite campaigns — Editorial

2019 in review: Our favourite campaigns

16/12/2019

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility — Editorial

Big on sustainability, Lidl on price: Discounter challenges perceptions of responsibility

23/09/2019

Back to basics: Writing your first marketing plan — Editorial

Back to basics: Writing your first marketing plan

02/09/2018

Podcast (8 articles)

podcast

CIM Marketing Podcast - Episode 29: What's next for Brand USA?

18/02/2021

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity — podcast

CIM Marketing Podcast - Episode 27: Mastering the craft of creativity

21/01/2021

CIM Marketing Podcast - Episode 17: Marketing the great unlock — podcast

CIM Marketing Podcast - Episode 17: Marketing the great unlock

25/06/2020

CIM Marketing Podcast - Episode 14: Marketing at warp speed — podcast

CIM Marketing Podcast - Episode 14: Marketing at warp speed

06/05/2020

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope — podcast

CIM Marketing Podcast - Episode 12: Anti-marketing under the microscope

19/03/2020

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas — podcast

CIM Marketing Podcast - Episode 6: The marketers that stole Christmas

28/11/2019

podcast

CIM Marketing Podcast - Episode 5: Bottling the essence of a brand

14/11/2019

CIM Marketing Podcast - Episode 4: The truth about sex and shopping — podcast

CIM Marketing Podcast - Episode 4: The truth about sex and shopping

31/10/2019

Quick Read (6 articles)

John Lewis Christmas ad 2020: Our take on ‘Give a little love’ — Quick Read

John Lewis Christmas ad 2020: Our take on ‘Give a little love’

13/11/2020

Quick Read

The most inspiring brand innovations during lockdown

28/07/2020

Six simple steps to overcome the working from home slump — Quick Read

Six simple steps to overcome the working from home slump

22/04/2020

Four ways to make the most of working from home — Quick Read

Four ways to make the most of working from home

19/03/2020

Sainsbury's invests in personalisation with 'On the go' stores — Quick Read

Sainsbury's invests in personalisation with 'On the go' stores

12/02/2020

Veganuary: It takes more than a month to make a difference — Quick Read

Veganuary: It takes more than a month to make a difference

27/01/2020

Thought Leadership (3 articles)

The impact of marketing: Digital Vision - living on the cutting edge — Thought Leadership

The impact of marketing: Digital Vision - living on the cutting edge

15/02/2021

The impact of marketing: What is marketing’s mission? — Thought Leadership

The impact of marketing: What is marketing’s mission?

19/03/2020

How does marketing add value to business? — Thought Leadership

How does marketing add value to business?

28/07/2017

Webinar (34 articles)

Member Exclusive: Propel B2B growth with account-based marketing — webinar

Member Exclusive: Propel B2B growth with account-based marketing

24/02/2021

How coronavirus accelerated digital adoption and what brands need to do to stay ahead — webinar

How coronavirus accelerated digital adoption and what brands need to do to stay ahead

28/01/2021

Member Exclusive: Build a resilient marketing strategy for 2021 — webinar

Member Exclusive: Build a resilient marketing strategy for 2021

19/01/2021

Member Exclusive: The psychology of pricing — webinar

Member Exclusive: The psychology of pricing

01/12/2020

Member Exclusive: Three steps to create quality video content on a budget — webinar

Member Exclusive: Three steps to create quality video content on a budget

03/11/2020

Winning in the next normal - Building marketing confidence and capability when the fut ... — webinar

Winning in the next normal - Building marketing confidence and capability when the fut ...

28/10/2020

Member Exclusive: Put the experience back into customer experience — webinar

Member Exclusive: Put the experience back into customer experience

20/10/2020

Member Exclusive: Future-proof your digital marketing skills — webinar

Member Exclusive: Future-proof your digital marketing skills

02/09/2020

Member Exclusive: Driving digital strategies for social media — webinar

Member Exclusive: Driving digital strategies for social media

19/08/2020

Transitioning from crisis: Re-establishing purpose & motivation — webinar

Transitioning from crisis: Re-establishing purpose & motivation

27/07/2020

Member Exclusive: The vital role of brands in times of crisis — webinar

Member Exclusive: The vital role of brands in times of crisis

21/07/2020

Member Exclusive: Effective email marketing for customer retention — webinar

Member Exclusive: Effective email marketing for customer retention

04/06/2020

Member Exclusive: Get warm leads into the marketing funnel — webinar

Member Exclusive: Get warm leads into the marketing funnel

06/05/2020

How to create content that drives conversion — webinar

How to create content that drives conversion

29/01/2020

Practical Insights: Building a marketing team for the future — webinar

Practical Insights: Building a marketing team for the future

06/12/2019

Practical Insights: Marketing planning in three easy steps — webinar

Practical Insights: Marketing planning in three easy steps

09/09/2019

Practical Insights: Developing powerful new channels and alliances — webinar

Practical Insights: Developing powerful new channels and alliances

21/08/2019

Practical Insights: Influence audiences through influential copy — webinar

Practical Insights: Influence audiences through influential copy

24/07/2019

Key Insights: Building a career as a modern marketer — webinar

Key Insights: Building a career as a modern marketer

11/07/2019

Practical Insights: Are you ready for international markets? — webinar

Practical Insights: Are you ready for international markets?

10/06/2019

webinar

Key Insights: Brand strategy for Brexit and beyond

18/03/2019

Practical Insights: Fundamentals of marketing — webinar

Practical Insights: Fundamentals of marketing

13/03/2019

Practical Insights: How to create customer value — webinar

Practical Insights: How to create customer value

19/02/2019

Practical Insights: Key principles of customer experience — webinar

Practical Insights: Key principles of customer experience

29/01/2019

Practical Insights: The power of persuasion in marketing — webinar

Practical Insights: The power of persuasion in marketing

18/12/2018

Practical Insights: Taking your marketing strategy worldwide — webinar

Practical Insights: Taking your marketing strategy worldwide

21/11/2018

Practical Insights: Building an internal communications strategy — webinar

Practical Insights: Building an internal communications strategy

11/09/2018

Practical Insights: ePrivacy Regulation: The marketing primer — webinar

Practical Insights: ePrivacy Regulation: The marketing primer

14/08/2018

Marketing for good: Think of consumers as friends — webinar

Marketing for good: Think of consumers as friends

31/07/2018

Practical Insights: Why you should keep sending emails — webinar

Practical Insights: Why you should keep sending emails

11/07/2018

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity — webinar

Practical Insights: Brexit and marketing: Re-balancing risk and opportunity

19/06/2018

Qualifications: Are you ready for board level? — webinar

Qualifications: Are you ready for board level?

07/03/2018

Qualifications: Five actions to stay ahead in digital marketing — webinar

Qualifications: Five actions to stay ahead in digital marketing

01/03/2018

Practical Insights: Partnership marketing - is this the eighth P? — webinar

Practical Insights: Partnership marketing - is this the eighth P?

21/03/2017

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